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Mariana Rodrigues

@marianarodrigues4

B2B Marketing Specialist at MetaFLO Technologies, developing Brazilian market strategy, technical content, and performance dashboards in Looker.

Brazil

Message

At MetaFLO Technologies Inc., I develop B2B marketing strategies for the Brazilian operation, focusing on brand positioning, awareness, and technical content. I also build marketing performance dashboards in Looker and contribute to website redevelopment and SEO and GEO strategies.

At Minu, I led the content platform Liga PJ, developed in partnership with Banco do Brasil, overseeing topic curation, keyword mapping, and SEO improvements. I also planned and executed the Go-to-Market strategy for MPE Week 2024, generating 44,000+ new small business registrations.

At O Francês Gravataria, I planned and optimized paid media campaigns across Meta Ads and Google Ads, and developed digital content strategies combining SEO, content marketing, and persuasive copywriting.

Earlier, at Dentsu Brasil, I contributed to a project related to the Rio 2016 Olympic Games by producing analytical reports on official sponsors’ positioning. At Control Service, I supported B2B marketing strategies and developed case studies.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

MetaFLO Technologies Inc.

Aug 2025 - Present (1 year 2 months)

Develops B2B marketing strategies for the Brazilian operation, focusing on brand positioning, technical content, and market authority. Creates sales enablement materials and analyzes marketing performance.

B2B Marketing Brand Positioning Sales Enablement Content Strategy SEO GEO Looker Digital Marketing Event Planning

Senior Marketing Analyst

Minu

Dec 2021 - Apr 2025 (3 years 4 months)

Managed omnichannel content projects and led the Liga PJ platform in partnership with Banco do Brasil. Executed go-to-market strategies and analyzed user behavior data.

Content Strategy SEO Google Analytics Looker Amplitude Go To Market Strategy Campaign Management Cross Functional Collaboration

Marketing Coordinator

O Francês Gravatar

Oct 2019 - Mar 2020 (5 months)

Planned and optimized paid media campaigns across Meta Ads and Google Ads. Developed digital content strategies and managed influencer partnerships.

Meta Ads Google Ads SEO Content Marketing Copywriting Influencer Marketing Performance Analysis ROI ROAS

Marketing Analyst

O Francês Gravatar

Aug 2017 - Sep 2019 (2 years 1 month)

Managed paid media campaigns and developed digital content strategies. Monitored performance metrics to optimize campaigns.

Meta Ads Google Ads SEO Content Marketing Copywriting Influencer Marketing Performance Analysis ROI ROAS

Strategic Planning Assistant

Dentsu Brasil

Aug 2015 - Aug 2016 (1 year)

Contributed to a project for the Rio 2016 Olympic Games, producing analytical reports on sponsor positioning. Supported market research and strategic presentations.

Market Research Social Listening Strategic Planning Data Analysis Presentation Skills

Marketing Assistant

Control Service

Jan 2014 - Feb 2015 (1 year 1 month)

Supported day-to-day marketing activities including budgeting and vendor communication. Managed digital presence and created content for corporate social media.

Budgeting Vendor Management Social Media Management Content Creation B2B Marketing Competitive Analysis