Open to opportunities

Felipe Iglesias

@felipeiglesias

Brand & Design Director, 17+ years. I build consistent global brands across digital, print, and spatial experiences, from strategy to execution.

Italy

Message

What I'm looking for

I'm looking for senior brand and design leadership work where I can govern omnichannel brand systems, lead distributed teams, and connect digital, print, and spatial experiences across international markets.

I've led brand identity, digital design, and physical brand experiences for Silversea Cruises, Vodafone, UniCredit, Samsung, and other global organisations.

At Silversea Cruises, I directed a distributed team of 15+ across Monaco, Milan, and Miami and built a global brand governance framework that raised visual consistency from 55% to 95% across eight markets.

I connect enterprise design systems and UI with print production, campaigns, trade fair environments, vessel livery, and interior brand applications. My work turned static brochures into digital experiences generating 50,000+ sessions in 90 days and a 10x conversion improvement.

Now, through studio.felipeiglesias, I help startups and scale-ups translate founder vision into positioning, visual systems, and go-to-market creative while integrating AI-assisted tools into high-quality design workflows.

Experience

Work history, roles, and key accomplishments

Current

Brand & Design Consultant

Current

studio.felipeiglesias

Jan 2024 - Present (2 years 8 months)

Provides end-to-end brand identity and digital design for startups and scale-ups across Europe and the Americas, operating autonomously in fully remote client relationships. Integrates AI-assisted design tools into production workflows to improve iteration speed while maintaining quality standards.

Brand Identity Digital Design Brand Strategy Workshop Facilitation AI assisted Design Remote Collaboration Mentorship

Associate Creative Director

Silversea Cruises

Jun 2021 - Jan 2024 (2 years 7 months)

Directed a distributed team of 15+ professionals across Monaco, Milan, and Miami, providing daily creative direction and structured feedback. Architected a global brand governance framework that elevated visual consistency from 55% to 95% across 8 international markets, reducing production cycles by 50–75% and contributing to 18% revenue growth.

Creative Direction Brand Governance Team Leadership Multichannel Campaign Management Print Production Spatial Design Stakeholder Management Executive Communication Mentorship Project Management Corporate Communications

Senior Visual Design & UI Consultant

Alkemy Group

Feb 2018 - Jun 2021 (3 years 4 months)

Architected scalable design systems for 15+ consumer web and mobile platforms, ensuring visual consistency across 200+ screens and reducing rework by 80%. Designed the payment and checkout flow for Vodafone's Click-to-Cart e-commerce platform, managing security requirements and conversion optimisation across multiple European markets.

Design Systems UI Design UX Methodology Agile Mentorship Stakeholder Management Figma Adobe Creative Suite

Art & Creative Director

The Soda Studio

Jan 2014 - Feb 2018 (4 years 1 month)

Directed 100+ integrated brand and campaign projects over four years, contributing to 25% agency growth, 95% client satisfaction, and 50% recurring business. Led the complete rebrand of CDF Channel (now TNT Sports) and developed the integrated launch campaign for Universidad de Chile's MBA program, which reached #1 ranking in Latin America within 18 months.

Art Direction Creative Direction Brand Strategy Integrated Campaigns Client Presentations Startup Branding Team Leadership Advertising

Intern in Digital Art Direction

Leo Burnett

Jun 2013 - Jan 2014 (7 months)

Contributed to the Samsung Maestros Academy campaign, awarded Cannes Lions Gold, 2 Bronze Lions, Clio Bronze, and ADCI Gold, focusing on visual identity, UX framework, and gamification system for an educational platform.

Visual Identity UX frameworks Gamification Digital Art Direction Advertising