At Superside, I direct creative work for brands including Customer.io, MasterClass and Great Place To Work. I lead cross-functional teams across 12 accounts and oversee concept development, creative strategy and execution quality.
For Customer.io, I helped turn around a client relationship, with its score rising from 1/5 to a consistent 5/5, and led its first brand campaign, including out-of-home advertising at Dreamforce and in other US cities. I also introduced AI tools and Claude skills to creative workflows for ideation, brief QA and print preflight.
I co-founded Fedel & Di Bella Brand Design and ran it as Head of Design, creating branding work for clients in Brazil, the US and the UK. Earlier, I designed campaigns and brand work across agencies and in-house roles, including advertising for a portfolio of 20 restaurant brands at FAT Brands.
Italy