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Rodrigo Gianello

@rodrigogianello

Creative & Brand Director for health, nonprofit, and consumer brands. I build brand systems from zero and make them convert.

United States

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What I'm looking for

In-house Creative Director, Head of Brand, or Brand Director roles in health, nonprofit, and consumer brands. I do my best work building or rebuilding a brand system and leading the team that runs it, and I'm equally comfortable as a hands-on lead on a small team. Open to remote, hybrid, or relocation; authorized to work in the US for any employer.

I'm a Creative & Brand Director who builds brands from nothing and makes them perform, usually with lean teams.

Most recently at Community Organized Relief Effort (CORE, 2021–2026), I built the organization's first complete brand system: a Figma design system and template library that unified 20 global regions. I redesigned the website and donor experience, lifting donor conversion from 14% to 35% before any paid media ran, then increased click-through rate 11x on half the ad spend. I also led brand and web design for Relief Compass, now used by more than 20 organizations.

Before that, at JVS SoCal, I led creative for four annual fundraising campaigns that raised $1.7M a year ($10M over four years). In my independent practice, I directed brand strategy for Elixir Pharma (35% sales growth, four new retail locations) and built identities from zero for consumer and fintech brands. Earlier, I founded and ran a design school in Brazil for 10 years, grew it to 25 people, and sold it profitably.

Trilingual: English, Portuguese, Italian. Master's in Strategic Design, IED Milan; MBA, IE Business School.

Looking for in-house Creative Director or Head of Brand roles in health, nonprofit, and consumer brands. Remote or hybrid.

Experience

Work history, roles, and key accomplishments

Current

Creative Director, Independent Practice

Current

Self Employed

Dec 2014 - Present (11 years 10 months)

Brand identity and strategy for consumer, health, and fintech clients. Elixir Pharma: 94% Instagram growth, 35% sales increase, 4 new retail locations. ClickPygg: naming, brand, and UX for a fintech app, built with the development team. Identity systems for Ambar (launch), Casa Silva (repositioning), and Bok Bok (app brand).

Brand Identity Marketing Strategy UX Design Brand Architecture Communication Strategy Product Design Consumer Brands Fintech

Creative & Brand Director

Community Organized Relief Effort (CORE)

Aug 2021 - Oct 2026 (5 years 2 months)

Built CORE's first complete brand system (Figma design system, 50+ templates, website) across 20 global regions. Redesigned the website and donor experience: donor conversion rose from 14% to 35% before paid media, then click-through rate grew 11x on half the ad spend. Led brand and web design for Relief Compass, used by 20+ organizations. Led a team of 6.

Design & Brand Director

JVS SoCal

Apr 2019 - Sep 2021 (2 years 5 months)

Led brand and creative for four annual fundraising campaigns raising $1.7M per year ($10M total). Managed a team of 3. Rebuilt the website and social content system: bounce rate down 40%, post reach up 285%.

Brand Strategy Creative Direction Fundraising Social Media Strategy Web Design Team Leadership Content Strategy Donor Communications

Brand & Creative Director

MTM Special Ops Watches

Feb 2018 - May 2019 (1 year 3 months)

Led full rebrand using design thinking and market segmentation, driving a 37% sales increase within 3 months. Recruited and directed photographers, models, and influencers to build a premium content library.

Brand Strategy Design Thinking Market Segmentation Art Direction Content Strategy Social Media Paid Media Strategy

Creative Director & Founder

IESCD, Immaginare School of Creation & Visual Arts

Aug 2006 - Aug 2016 (10 years)

Built and led a 25-person creative and academic team, developing curriculum, brand identity, and all marketing output for a design school. Scaled the institution from zero to a profitable exit, growing revenue 98% over 10 years.