Felipe da Silva

FS

Looking for a job

Felipe da Silva

@felipedasilva

COO at Sanchez Propaganda, guiding advertising campaigns from strategy through performance analysis.

At Sanchez Propaganda, I serve as General Director (COO), managing company-wide operations and cross-functional teams while reporting on business strategies and KPIs to the CEO and CFO.

I drive organizational culture transformation, support department leaders in reaching strategic goals, and oversee client acquisition and business development.

I coordinate service delivery teams for advertising projects and design, launch, and analyze campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. I also present campaign performance reports with data-driven insights.

Before becoming General Director, I held roles at Sanchez Propaganda in new business, marketing consulting, and advertising service. My background also includes sales and advertising account work, and I hold an MBA in Business Consulting.

Experience

Work history, roles, and key accomplishments

SP

Current

General Director (COO)

Current

Sanchez Propaganda

Apr 2024 - Present (2 years 6 months)

Lead and manage company-wide operations and cross-functional teams. Report directly to CEO and CFO on business strategies and KPIs, drive organizational culture transformation, and oversee client acquisition and business development.

Google Ads Facebook Ads LinkedIn Ads Campaign Development Performance Analysis Client Acquisition Business Development Organizational Leadership

SP

Head of New Business

Sanchez Propaganda

May 2019 - Oct 2024 (5 years 5 months)

Identified and pursued growth opportunities and new business leads. Directed and supported campaign development and execution, managed client services, and optimized campaigns based on client goals.

Business Development Campaign Development Client Services Performance Analysis Google Ads Facebook Ads LinkedIn Ads

SP

Marketing Consultant

Sanchez Propaganda

Jun 2018 - Apr 2019 (10 months)

Led campaign strategy, media planning, and implementation. Delivered market analysis to improve advertising effectiveness and collaborated with service teams to ensure client success.

Marketing Strategy Media Planning Market Analysis Campaign Development Client Success

SP

Advertising Service

Sanchez Propaganda

Mar 2016 - Jun 2018 (2 years 3 months)

Prospected new clients and contributed to strategic planning. Delivered customer service with a focus on marketing consulting.

Client Prospecting Strategic Planning Customer Service Marketing Consulting

SS

Retail Sales & Commercial Assistant

Sempre Vale Supermercados

Jul 2013 - Feb 2016 (2 years 7 months)

Provided retail sales and commercial support in a supermarket environment.

MM

Sales Representative

Musical Brasil Instrumentos Musicais

Feb 2012 - Jul 2013 (1 year 5 months)

Represented the company in sales activities for musical instruments.

WH

Sales Executive

Winner Honda

Jun 2011 - Jan 2012 (7 months)

Executed sales activities for the company.

RF

Advertising Account Executive

Rádio Jornal FM

Oct 2009 - Jun 2011 (1 year 8 months)

Managed advertising accounts and client relationships.

Education

Degrees, certifications, and relevant coursework

UM

Universidade Anhembi Morumbi

MBA, Business Consulting

2021 - 2022

MBA in Business Consulting from Universidade Anhembi Morumbi, completed in 2022.

FL

FAAL – Faculdade de Administração e Artes de Limeira

Bachelor's Degree, Marketing

2013 - 2014

Bachelor's degree in Marketing from FAAL – Faculdade de Administração e Artes de Limeira, completed in 2014.

US

University of Southampton

Digital Marketing, Digital Marketing

Digital Marketing certification from the University of Southampton, completed in 2014.

JB

Junior Achievement Brasil

Young Entrepreneur, Entrepreneurship

Young Entrepreneur certification from Junior Achievement Brasil, completed in 2008.

Tech stack

Software and tools used professionally

Facebook Ads

Google Ads

LinkedIn Ads

Availability

Looking for a job

Location

Brazil

Authorized to work in

Salary expectations

50k+ USD

Social media

Job categories

Marketing Executive Marketing Director Business Development Manager Marketing Consultant

Skills

Marketing Strategy Digital Marketing Advertising Campaign Development Media Planning Performance Analysis Client Acquisition Business Development Marketing Consulting Communication Strategy Organizational Development Google Ads Facebook Ads LinkedIn Ads

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