Federica Casal
@federicacasal
Lidero operaciones, logística y contenido creativo para marcas premium y proyectos digitales.
SpainWhat I'm looking for
Lidero el front desk y la logística diaria de Tracy Anderson Method Madrid, donde automaticé los cierres mensuales con Claude y MINDBODY y negocié alianzas que aumentaron un 20% las ventas de clases y paquetes.
También coordiné colaboraciones con creadoras de contenido que contribuyeron a un 47% más de retención de clientela europea, y lideré la implementación de contenido online desde Madrid junto al equipo de Estados Unidos.
Como fotógrafa, productora de contenido y fundadora de KSAL, desarrollo estrategias de redes, fotografía y vídeo; mi proyecto musical superó 130K visualizaciones y logró una presentación en Mad Cool 2026.
Experience
Work history, roles, and key accomplishments
Founder & Content Creator
KSAL
Jan 2024 - Present (2 years 8 months)
Designed and executed a comprehensive content and social media strategy, generating over 1,000 new followers and 130K views in a year. Managed production, promotion, and booking, securing a performance at Mad Cool 2026.
Photography & Content Production (Freelance)
Self Employed
Jan 2019 - Present (7 years 8 months)
Provided photography assistance and content production for recognized photographers and high-reach content creators, including photo editing and reel editing.
Head of Front Desk & Logistics Manager
Tracy Anderson Method
Dec 2018 - Present (7 years 9 months)
Led front desk team and daily studio logistics, managing monthly closures and client care. Designed an AI-assisted reporting system with MINDBODY, negotiated luxury brand alliances, and coordinated high-reach content creator collaborations.
Pastry & Creative Production
Cafetería Vegana
Jan 2017 - Dec 2018 (1 year 11 months)
Created a pastry menu from scratch and redesigned weekly operations, including Saturday brunch and Sunday production, eliminating split shifts and generating a 55% increase in sales.
Pastry & Creative Production
BB Bistro
Jan 2017 - Dec 2018 (1 year 11 months)
Redesigned the pastry production organizational system, separating fresh product from daily production and achieving zero waste through donations, increasing breakfast and brunch clientele by 20%.
Education
Degrees, certifications, and relevant coursework
EFTI
Higher Degree in Photography, Photography
2018 - 2019
Completed a Higher Degree in Photography in one year, graduating with one of the best theses at the institute.
Universidad Católica Andrés Bello
Audiovisual Communication
2016 - 2016
Completed two semesters of Audiovisual Communication studies.
Instituto Mariano Moreno
Gastronomy
2016 - 2016
Completed studies in Gastronomy.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
Skills
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