Federica Baiada
@federicabaiada
I lead global digital delivery, improving margins, scaling workflows, and delivering zero-incident platform migrations.
United KingdomWhat I'm looking for
I lead cross-functional digital delivery at Croud for enterprise programmes across EMEA, AMER, and APAC, managing £2M+ combined budgets across three accounts. I use AI-assisted reporting, forecasting, and risk surfacing to reclaim team capacity and improve client-ready delivery.
Previously, I led AMER technical SEO delivery for 20+ enterprise accounts, including zero-incident JanSport US and Uniqlo migrations that protected organic revenue. I build governance, automation, and prioritisation frameworks that improve margins, decision-making, and delivery outcomes.
Experience
Work history, roles, and key accomplishments
Leading cross-functional delivery for enterprise clients across EMEA, AMER, and APAC, including a £1M+ global search programme. Owns end-to-end delivery across three concurrent accounts with £2M+ combined budgets, using AI-assisted reporting to reclaim ~10 hours per week.
Owned the AMER SEO web experience portfolio across 20+ enterprise accounts, delivering JanSport US and Uniqlo migrations end to end with zero incidents. Built centralised audit and reporting frameworks and standardised governance into reusable playbooks.
Senior consultant on technical SEO strategy and delivery for complex global websites across finance, public sector, and telecommunications. Shaped and prioritised technical improvement backlogs and advised on complex migrations to protect organic revenue.
Education
Degrees, certifications, and relevant coursework
Scrum.org
Professional Scrum Master I, Scrum
Professional Scrum Master I (PSM I) certification in progress, expected completion in 2026.
IPA
Certificate, Commercial Essentials
Earned the Commercial Essentials Certificate from IPA in 2024.
Blue Array
Certification, Technical SEO
Earned the Technical SEO Certification from Blue Array in 2022.
Acadium
Apprenticeship, SEO
2020 - 2021
Completed the SEO Specialist Apprenticeship at Acadium from 2020 to 2021.
PR Academy
CIPR Certificate, Internal Communications
Completed the CIPR Certificate in Internal Communications Specialist from PR Academy in 2019.
Palermo University
BA (Hons), Communications
2011 - 2014
Bachelor of Arts with Honours in Communications from Palermo University, completed in 2014.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Social media
Skills
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