Faye User

Scaled a community to 200K+ members by defining the strategic roadmap and growth mechanics. Featured in The Wall Street Journal and China Daily, with ownership of high-stakes PR and long-term ecosystem strategy.

Improved model accuracy and CoT reasoning consistency through RLHF/SFT workflows and high-fidelity Golden Datasets. Optimized red-teaming and data-backflow strategies to mitigate policy risks, increasing compliance from 82% to 95%.

Owned end-to-end content lifecycle and category P&L with an annual budget of EUR 400K-600K, leading a team of 2-3 direct reports plus interns. Designed landing-page prototypes and iterated subscription content, contributing to a 96% lift in paid subscriptions through A/B tests on pricing and funnel entry points.

Led a German brand's APAC market entry, increasing web traffic by 40% through localized SEO and a region-specific content strategy. Redesigned CRM lead-scoring logic to automate sales-qualification workflows, increasing post-event satisfaction scores by 20%.

Pioneered and managed 12 official social media accounts, delivering 15-20 original high-impact articles monthly. Achieved a peak reach of 6M views per post and 200% MoM follower growth through data-driven content strategies and viral video scripting.

Coordinated paid KOL campaigns across Jo Malone, La Mer, and Z ZEGNA, managing 70+ placements with 67M+ monthly impressions. Benchmarked CPM/CPE against historical baselines to guide partner selection and budget allocation.

Managed safety protocols for high-traffic feeds, auditing 800+ UGC posts daily with 99% accuracy. Developed SOPs and trained 1,000+ creators on platform policies and legal regulations.

Bachelor of Science in Plant Protection.