Fawziya Sofiana

I’m a dynamic marketing professional with over eight years of experience driving campaigns and partnerships across South Africa and Sub-Saharan Africa. I combine data and creativity to craft stories that feel local, relevant, and genuinely human.

In my current role as an Affiliate and Influencer Marketing Manager, I develop and execute structured initiatives across influencer, affiliate, and organic social channels. I activate creators across TikTok, Instagram, TikTok Shop, affiliate programmes, paid UGC, and YouTube—owning end-to-end creator campaigns including sourcing, vetting, contracting, onboarding, usage rights management, and performance tracking.

Previously, as a Creative Marketing Manager at Samsung’s Corporate Marketing Office, I acted as a central marketing partner to support the youth marketing portfolio. I coordinated agencies and specialist partners, managed influencer and digital campaigns for product launches, and oversaw brand activations and retail/POP strategies—partnering with analytics teams to measure effectiveness and deliver actionable reporting.

I’ve also built strong foundations in content and community management, from Content Producer work at CellC to real-time engagement leadership at KingJamesDigital and social media strategy for youth-focused campaigns at Viacom/MTVBase. I’m at my best in fast-paced environments where collaboration, clarity, and results matter—supported by disciplined planning, briefing, and performance insights.