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Fawaz IbrahimFI
Open to opportunities

Fawaz Ibrahim

@fawazibrahim

I design AI, SaaS, and enterprise products that improve engagement, efficiency, and revenue.

Zimbabwe
Message

What I'm looking for

I’m looking to build AI, SaaS, and enterprise products where I can solve complex UX problems, scale design systems, lead cross-functional teams, and create measurable business growth.

I transformed SysServe’s fleet and facility dashboards with real-time analytics, increasing revenue by 30%, improving task completion by 25%, and boosting engagement by 30%. I’ve also redesigned experiences for brands including Sterling Bank, British Council, Fidelity Bank, Keystone Bank, Konga, and Air Peace.

I’m currently a Founding Product Designer at Metrifox and founder of APPreciate and The Best Designers Community. I build scalable design systems, simplify complex SaaS and enterprise journeys, lead cross-functional teams, and have mentored more than 10,000 designers across Africa toward global opportunities.

Experience

Work history, roles, and key accomplishments

Metrifox logoME
Current

Founding Product Designer

Jun 2025 - Present (1 year 2 months)

Founding Product Designer at Metrifox, responsible for leading product design initiatives.

SaaS Alliance logoSA
Current

Member

Jul 2024 - Present (2 years 1 month)

SaaS Alliance was founded with a vision of providing the most comprehensive resources, content, and learning materials for Saas leaders at every stage of growth. This is why we cover everything from finance and investment to marketing, strategy, customer success, DEl, and much more!

ZEDEF Technologies Global logoZG
Current

Technical Project Lead

Sep 2019 - Present (6 years 11 months)


● Research shoppers/users and create detailed personas, empathy maps, user journeys, user flows and important iterations that convert sales to over 120%.

● Overhauled SOAA’s e-commerce website to optimize the user experience.

● Create reusable components and detailed style guides, thereby increasing the efficiency of design processes by 35%.

● Reduced page-abandonment rate by 23% after exe

Sysserve logoSY

Product Design Lead

Mar 2024 - Aug 2025 (1 year 5 months)

• Transformed SysServe’s core dashboards (fleet, facility), integrating real-time analytics, boosting operational efficiency, and increasing revenue by 30%.

• Redesigned the notification system and data tables, resulting in a 25% improvement in task completion rates.

• Reduced design-to-development time by 20%, leading a team of designers to streamline workflows using an optimized design system.

Sysserve logoSY

Product Designer

Sep 2022 - Apr 2024 (1 year 7 months)

● Designing, solving problems, and creating exceptional experiences for the biggest Multinational Brands such as Sterling Bank, British Council, Fidelity Bank, Keystone Bank, Konga, Coscharis Group, Air peace, EKEDC etc.

● Managing and updating a large design system to represent uniformity across all mobile and desktop designs.

● Working on simplifying complex user flows and user journeys for S

TechQuest STEM Academy logoTA

User Experience Designer

Jul 2022 - Sep 2022 (2 months)

● Planned and created new user interface designs for the company’s website.

● Create reusable components and detailed style guides, increasing design processes by 35%.

● Designed registration forms and online exam experiences for users.

Education

Degrees, certifications, and relevant coursework

University of Lagos logoUL

University of Lagos

Bachelor of Science, Computer Science

Pursued a degree in Computer Science, focusing on software development and user experience design.

Tech stack

Software and tools used professionally

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