Aeesha Murtala
@aeeshamurtala
UX/UI Designer focused on SaaS and startup product growth.
What I'm looking for
I am a UX/Product Designer with 5+ years of experience specializing in SaaS and early-stage startups, delivering measurable growth through improved flows, prototypes, and UX strategy.
I've led design initiatives for web3 platforms and SaaS products, contributing to $100K+ in client revenue and helping secure investor funding by improving conversion (up to 22%) and retention metrics through user-centered research and iterative testing.
My practice spans interaction design, information architecture, accessibility, and design systems, and I collaborate closely with founders and cross-functional teams to align design with growth and go-to-market objectives.
Experience
Work history, roles, and key accomplishments
UI/UX Designer
FortiChain
Jan 2024 - Present (2 years 5 months)
Led UX design for a decentralized vulnerability reporting platform, redesigned reporting and onboarding flows to increase sign-up completion by 35% and boost active researcher engagement by 20%, contributing to $50K+ in early-stage investment.
Product Designer
Freelance
Mar 2022 - Present (4 years 3 months)
Delivered end-to-end UX for 10+ early-stage startups across healthtech, fintech, and eCommerce, improving retention by 25% and contributing to $100K+ in client revenue through optimized conversion flows and investor-ready product demos.
Freelance Designer
Healthcare Booking Platform
Aug 2023 - Dec 2023 (4 months)
Designed search, provider listing, and appointment booking flows and improved conversion rate by 18% following redesign of the booking experience.
UI/UX Designer
Steward Technologies
Jun 2022 - Dec 2023 (1 year 6 months)
Redesigned SaaS analytics dashboards and mobile interfaces, improving task efficiency by 10% and rebuilding onboarding to increase active user adoption by 45%, contributing to $10K+ in client contract renewals.
Freelance Designer
Solar Generator E-Commerce
Jun 2022 - Dec 2022 (6 months)
Created product discovery and checkout flows that reduced cart abandonment by 22%, generating $30K+ in early sales post-launch.
Education
Degrees, certifications, and relevant coursework
Ingressive4Good
Bachelor of Science, Computer Science
2015 - 2019
Completed a BSc in Computer Science with a capstone designing a health appointment web app and conducting usability testing; also completed the Google UX Design Certificate.
Availability
Location
Authorized to work in
Job categories
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