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Aeesha Murtala

@aeeshamurtala

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UX/UI Designer focused on SaaS and startup product growth.

Zimbabwe

Message

What I'm looking for

I seek product design roles at SaaS or startup teams where I can lead UX strategy, improve conversions, and build inclusive design systems while collaborating cross-functionally for measurable growth.

I am a UX/Product Designer with 5+ years of experience specializing in SaaS and early-stage startups, delivering measurable growth through improved flows, prototypes, and UX strategy.

I've led design initiatives for web3 platforms and SaaS products, contributing to $100K+ in client revenue and helping secure investor funding by improving conversion (up to 22%) and retention metrics through user-centered research and iterative testing.

My practice spans interaction design, information architecture, accessibility, and design systems, and I collaborate closely with founders and cross-functional teams to align design with growth and go-to-market objectives.

Experience

Work history, roles, and key accomplishments

Current

UI/UX Designer

Current

FortiChain

Jan 2024 - Present (1 year 10 months)

Led UX design for a decentralized vulnerability reporting platform, redesigned reporting and onboarding flows to increase sign-up completion by 35% and boost active researcher engagement by 20%, contributing to $50K+ in early-stage investment.

UX Strategy Interaction Design Onboarding Usability Testing Design Systems Prototyping Landing Page Optimization

Current

Product Designer

Current

Freelance

Mar 2022 - Present (3 years 8 months)

Delivered end-to-end UX for 10+ early-stage startups across healthtech, fintech, and eCommerce, improving retention by 25% and contributing to $100K+ in client revenue through optimized conversion flows and investor-ready product demos.

UX Research Prototyping User Flows Visual Design

Freelance Designer

Healthcare Booking Platform

Aug 2023 - Dec 2023 (4 months)

Designed search, provider listing, and appointment booking flows and improved conversion rate by 18% following redesign of the booking experience.

User Flows Booking UX Conversion Rate Optimization Prototyping Usability Testing Information Architecture

UI/UX Designer

Steward Technologies

Jun 2022 - Dec 2023 (1 year 6 months)

Redesigned SaaS analytics dashboards and mobile interfaces, improving task efficiency by 10% and rebuilding onboarding to increase active user adoption by 45%, contributing to $10K+ in client contract renewals.

Dashboard Design Onboarding User Testing Information Architecture Prototyping Analytics

Freelance Designer

Solar Generator E-Commerce

Jun 2022 - Dec 2022 (6 months)

Created product discovery and checkout flows that reduced cart abandonment by 22%, generating $30K+ in early sales post-launch.

Checkout Optimization A B Testing Prototyping

Education

Degrees, certifications, and relevant coursework

Ingressive4Good

Bachelor of Science, Computer Science

2015 - 2019

Completed a BSc in Computer Science with a capstone designing a health appointment web app and conducting usability testing; also completed the Google UX Design Certificate.