Open to opportunities

Farah Liany

@farahliany

Message

Experienced Lead UI/UX Designer passionate about user-centered design.

Singapore

Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can lead impactful design projects and contribute to a user-centered culture.

I am a Lead UI/UX Designer with a strong passion for creating user-centric experiences. Currently, I lead the full product design process at SwipeRx in Singapore, where I collaborate closely with product managers, engineers, and stakeholders to ensure the best practices in product implementation. My role involves guiding my team in developing comprehensive design and research strategies, mentoring team members, and ensuring the consistency and quality of our work.

Previously, I served as a Senior UX Researcher at SwipeRx, where I led research initiatives that significantly impacted our product strategy. With over five years of experience in UI/UX and product research, I excel in both qualitative and quantitative research methodologies, usability testing, and user-centered design. My proven track record in improving digital products through data-driven insights reflects my commitment to creating seamless, user-centric experiences.

In addition to my design expertise, I have experience in workforce management and business development, having worked with Google Project (TDCX) in various roles. My diverse background allows me to approach challenges from multiple perspectives, making me a valuable asset to any team.

Experience

Work history, roles, and key accomplishments

Current

Lead UI/UX

Current

SwipeRx

Jan 2024 - Present (1 year 5 months)

Led the full product design process, setting goals for UXR and UI/UXD. Collaborated closely with PMs, Engineers, QA, and stakeholders to ensure best practices in product implementation based on the roadmap. Guided the team in creating comprehensive design and research strategies, monitoring consistency and quality, and mentoring members to achieve goals.

UI UX Design User Research Product Design Stakeholder Management Team Leadership Design Strategy Figma Miro Confluence

Senior UX Researcher

SwipeRx

Jun 2023 - Present (2 years)

Led research initiatives by prioritizing studies with significant impact on the product strategy and roadmap. Mentored and developed a strong team of UX professionals. Collaborated closely with various stakeholders as a team representative.

UX Research Qualitative Research Quantitative Research Usability Testing User Centered Design Mentoring Product Strategy

Workforce Management Analyst

TDCX

Jan 2022 - Present (3 years 5 months)

Analyzed contact data to predict short and long-term needs for workforce management. Collaborated with multiple teams, including tech, operations, and management, to implement system changes based on key metrics. Supported operations to boost real-time productivity and meet established goals.

Workforce Management Data Analysis Support Operations Productivity System Implementation Mixpanel Metabase

Reserve Team Leader

TDCX

Jan 2021 - Present (4 years 5 months)

Supported team leaders in operations by ensuring 50% productivity aligned with team capacity. Monitored incoming volumes and minimized AR through flexible scheduling. Assisted with WBR and ad-hoc reporting, and coached team members through shadowing and onboarding new hires.

Team Leadership Operations Management Scheduling Reporting Coaching Onboarding

Senior Product Strategist/ UX Researcher

TDCX

Mar 2018 - Present (7 years 3 months)

Analyzed small business feedback to generate data-driven insights for early-stage product validation, specifically for Google My Business usage in Indonesia. Collaborated with partners to provide user and feature insights, working with international markets to compile technical reports for Google's global leadership. Led the team in maintaining a high-quality research program.

Product Strategy UX Research Data Analysis Validation Tech Reporting User Feedback

Content and Digital Marketing Manager

GameLevelOne

Jun 2017 - Present (8 years)

Managed comprehensive marketing efforts, encompassing both online and offline channels. Created engaging content and handled social media and communication campaigns. Oversaw product launches and organized networking events.

Content Marketing Digital Marketing Social Media Management Marketing Campaigns Product Launch Event Management Illustrator InDesign

Business Development

Budidjaja International Lawyers

Dec 2015 - Present (9 years 6 months)

Responsible for developing marketing strategies by researching potential opportunities for business growth among organizations and individuals. Managed both offline and online marketing efforts to achieve company objectives.

Business Development Marketing Strategy Market Research Lead Generation Online Marketing

Pay-TV Development Program

MNC Sky Vision

Sep 2013 - Present (11 years 9 months)

Completed a 1.5-year company program designed to develop future branch heads, including 6 months of training at the Jakarta Head Office. Subsequently served for one year as a branch head in Kotabumi, Lampung Province. Managed sales, operations, and marketing responsibilities for the branch.

Sales Management Operations Management Marketing Management Training Strategic Planning