Open to opportunities

Fanny Sia Yng Zheng

@fannysiayngzheng

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Aspiring product manager blending marketing, data analytics, and AI prototyping.

Malaysia

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What I'm looking for

I seek a product-focused role where I can combine marketing, data analytics, and AI prototyping to build user-centered digital products, collaborate cross-functionally, and drive measurable growth.

I am an aspiring product manager with cross-regional experience in marketing, growth, and product execution, combining data-informed decision making with hands-on prototyping. I have built and deployed AI and no-code product prototypes that translate business needs into measurable user outcomes.

My background includes improving campaign performance (increasing international student signups by 89%), coordinating 30+ product and brand campaigns, and managing high-volume influencer outreach with a 17% response rate. I scope product requirements, define user and product metrics, and work closely with engineering, marketing, and operations to deliver results.

Technically, I work with AI APIs (OpenAI), Next.js, React, TailwindCSS, GA4, SQL, Excel, Power BI, and no-code tools to rapidly validate concepts and build analytics that drive continuous improvement. I am collaborative, detail-oriented, and eager to join teams building user-focused digital products.

Experience

Work history, roles, and key accomplishments

Marketing Placement

University of Sunderland International Office

Jun 2024 - Jun 2025 (1 year)

Analyzed student recruitment funnel and recommended messaging changes that improved conversion; collected regional user feedback to increase marketing relevance and coordinated outreach campaigns with internal teams and ambassadors.

Funnel Analysis Google Analytics User Research Excel Reporting

Business Development Specialist

Weex International Exchange Ltd

Feb 2024 - May 2024 (3 months)

Managed influencer outreach across Telegram, Discord and X, engaging 20–30 creators per day and refining messaging based on engagement metrics to improve campaign performance and reporting.

Community Platforms performance reporting CRM

Brand Management Assistant

Meiyouxiandao

Jan 2022 - Sep 2023 (1 year 8 months)

Managed 30+ marketing launches including timeline planning, product messaging and eCommerce rollouts; conducted platform-specific trend analysis to inform campaign direction and coordinated cross-functional delivery.

Product Launches Ecommerce Market Research Platform Analysis (JD Taobao Pinduoduo)Campaign Planning Content Strategy

Architectural Assistant

Tianandann Architecture Firm

May 2021 - Dec 2021 (7 months)

Prepared presentation materials and design proposals for stakeholders and contributed to layout planning and internal brainstorming to support project delivery and client communications.

Presentation Design Proposal Development Collaboration

Education

Degrees, certifications, and relevant coursework

University of Sunderland

Master of Arts, Marketing

2023 -

Pursuing MA Marketing (Professional Practice) with modules in digital marketing and analytics, applying tools such as SEO, Google Analytics, Excel, SQL, and Power BI.

University of Malaya

Bachelor of Science, Architecture

2017 - 2020

Completed Bachelor of Science in Architecture (RIBA validated), focusing on architectural design and technical skills relevant to built environment projects.