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Fahmi Ade Ruliawan

@fahmiaderuliawan

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Marketplace Specialist at Toko Raya Malang who grew online sales to IDR 500 million in December 2023.

Indonesia

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At Toko Raya Malang, I managed marketplace operations on Shopee and TikTok Shop, including SKU setup, pricing, and stock control. I developed sales strategies through discounts, live selling, and social media.

Online sales grew from IDR 57 million in June 2023 to IDR 500 million in December 2023, with average sales maintained around IDR 1 billion per month. I also supervised three staff handling order processing, packaging, and delivery coordination.

At CV. Star Surabaya, I managed marketplace relationships and used product ads, store ads, and live selling to attract customers. Sales revenue was approximately IDR 2–4 billion per month.

Earlier, at Alamanda Clinic, I managed skincare stock and contacted customers with promotions to encourage repeat purchases through marketplaces. Sales turnover was approximately IDR 100 million per month.

Experience

Work history, roles, and key accomplishments

Marketplace Specialist

Toko Raya Malang

Jun 2023 - Oct 2026 (3 years 4 months)

Supervised a team of 3 staff for online shop operations and managed end-to-end marketplace operations on Shopee and TikTok Shop. Exceeded online sales from IDR 57 million to 500 million in six months, maintaining average sales around 1 billion per month.

Team Supervision Inventory Management Marketplace Operations Shopee TikTok Shop Customer Acquisition Livestream Selling Social Media Marketing

Digital Marketing

CV. Star Surabaya

Nov 2022 - May 2023 (6 months)

Managed business relationships with customers and marketplace relationship managers, and executed customer acquisition through product ads, store ads, and live selling. Maintained sales revenue of approximately IDR 2-4 billion per month.

Account Management Customer Acquisition Inventory Management Shopee TikTok Shop Lazada Livestream Selling

Online Shop Staff

Alamanda Clinic

Jan 2022 - Jul 2022 (6 months)

Managed skincare product stock and maintained customer retention through marketplace promotions. Maintained sales turnover of approximately IDR 100 million per month.

Product Management Customer Retention Marketplace Operations Shopee Tokopedia

Sales Executive

PT. Bintang Sarana Graha

Jan 2021 - Jan 2022 (1 year)

Led customer acquisition process from initial meeting to contract signing, and managed price lists for apartment units. Sold approximately 12 unit apartments during the working period.

Customer Acquisition Product Management Contract Drafting Sales

Education

Degrees, certifications, and relevant coursework

Universitas Pembangunan Nasional Veteran Jawa Timur

Bachelor of International Relations, International Relations

2016 - 2021

Grade: 3.28/4.00

Activities and societies: Active in Himpunan Mahasiswa Hubungan Internasional, Laboratory of International Relations Studies, and Badan Legislatif Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik UPNVJT.

Bachelor of International Relations with a GPA of 3.28/4.00. Active in several organizations including the International Relations Student Association and the Student Legislature of the Faculty of Social and Political Sciences.

SMA Brawijaya Smart School

Senior High School, Social Sciences

2013 - 2016

Activities and societies: Active in Majelis Permusyawaratan Siswa (MPS).

Senior High School with a focus on social sciences. Active in the student organization Majelis Permusyawaratan Siswa (MPS) representing student aspirations.