At Ideas By Gul Ahmed, I manage and optimize Google Ads and Meta Ads campaigns across Search, Display, and Social. I use bid and audience optimization to improve ROAS and structured A/B testing to reduce CPA.
I set up and monitor conversion tracking with Meta Pixel, GA4, and Google Tag Manager, then use campaign metrics such as ROAS, CTR, CPA, and conversion rate to guide decisions. I also coordinate ad variations with the creative team and work with design and development teams to improve landing page performance.
At GE Solutions, I managed paid campaigns, budgets, and conversion tracking for eCommerce and lead generation across multiple niches. I also analyzed performance and collaborated on landing page improvements.
Earlier, I developed brand strategies and coordinated campaigns, product launches, and promotions at PICARDYBEAUTY.PK. At LONDON JUICE COMPANY and TECHRIFFIC, I managed digital campaigns and worked on ad creative, keyword research, audience targeting, and campaign reporting.
