Usman Haroon

Manage Google Search, Shopping & Meta campaigns end-to-end, owning campaign setup, ad set structuring, bid strategies, and creative testing loops to scale e-commerce revenue and hit ROAS targets. Optimize full-funnel paid media performance daily, tracking CAC, ROAS, and CVR across acquisition and retargeting campaigns.

Directed $1M+ annual paid media across 6 global markets, owning localized paid search and paid social strategy end-to-end. Cut CAC by 10% and drove 16% YoY revenue growth by building systematic A/B testing loops across ad sets, creatives, and landing pages.

Owned full digital P&L, managing multi-channel paid media budgets across Meta, Google Search, Display, and YouTube, achieving 25% MoM net profit growth. Executed full-funnel performance campaigns with platform-specific creative and bidding strategies per stage.

Scaled e-commerce revenue 6x and improved ROAS by 10x in 18 months through data-driven optimization of Google Search, Shopping, and Meta Ads campaigns. Ran continuous creative testing loops and restructured campaign architecture to improve Quality Scores and reduce CPCs.

Managed PKR 100M+ annual paid media portfolio for top-tier brands, overseeing budget pacing, bid management, and cross-platform performance reporting across Google and Meta. Developed and executed paid media strategies that improved acquisition results and brand visibility.

Ran paid digital campaigns for multiple clients, optimizing spend, targeting, and creative to improve CPA and client retention.

Delivered platform-specific paid media results across multiple industries, focusing on acquisition efficiency and engagement KPIs.

Masters of Advertising degree from SZABIST, completed from 2021 to 2023.

BBA (Hons) degree from Iqra University, completed from 2012 to 2015.

Meta Blueprint Media Planning Certification.

Google Search Certification.