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Fahad Kazmi

@fahadkazmi

Performance Media Manager at Mindshare Riyadh, advancing Vision 2030 campaigns and digital media transformation.

Saudi Arabia
Message

At Mindshare Riyadh (WPP Media KSA), I manage digital media for clients across Government, CPG, Airlines and Automotive. I spearhead global campaigns for KSA clients showcasing projects and business opportunities under Vision 2030.

At Flywheel (Omnicom Media Agency), I led Search and Display Media teams and used strategies that improved ROAS by 250% during key shopping periods. During Prime Day 2024, I led execution for clients, increased gross revenue by 90% year over year and exceeded forecasted sales benchmarks.

At Mindshare Canada (WPP Media), I managed paid media programs, developed search and display campaigns, and tracked performance against client KPIs. Earlier, at Teleperformance (Google Partners), I advised business customers on their digital advertising campaigns.

Experience

Work history, roles, and key accomplishments

MK
Current

Performance Media Manager

Mindshare Riyadh (WPP Media KSA)

Sep 2024 - Present (2 years 1 month)

Managing digital media for clients across Government, CPG, Airlines & Automotive. Spearheading global campaigns for KSA clients under Vision 2030 and developing media strategy for an upcoming new airline.

TP

Digital Account Strategist

Teleperformance (Google Partners)

Feb 2021 - Oct 2021 (8 months)

Managed a portfolio of medium-size businesses, identifying growth opportunities and creating multi-quarter plans. Served as a trusted consultant to develop and optimize advertiser campaigns, hitting productivity and upsell targets.

MA

Social Media Content Moderator

Majorel

Dec 2020 - Feb 2021 (2 months)

Evaluated online social media and advertising content in conjunction with policy. Examined ad units, applications, and web pages, recording findings using web-based tools and workflow systems.

Education

Degrees, certifications, and relevant coursework

York University logoYU

York University

Certificate in Digital Marketing, Digital Marketing

Completed a Certificate in Digital Marketing from York University in September 2023.

Coventry University logoCU

Coventry University

Bachelor's in Mechanical Engineering, Mechanical Engineering

Earned a Bachelor's degree in Mechanical Engineering from Coventry University in August 2012.

Tech stack

Software and tools used professionally

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