At Mindshare Riyadh (WPP Media KSA), I manage digital media for clients across Government, CPG, Airlines and Automotive. I spearhead global campaigns for KSA clients showcasing projects and business opportunities under Vision 2030.
At Flywheel (Omnicom Media Agency), I led Search and Display Media teams and used strategies that improved ROAS by 250% during key shopping periods. During Prime Day 2024, I led execution for clients, increased gross revenue by 90% year over year and exceeded forecasted sales benchmarks.
At Mindshare Canada (WPP Media), I managed paid media programs, developed search and display campaigns, and tracked performance against client KPIs. Earlier, at Teleperformance (Google Partners), I advised business customers on their digital advertising campaigns.

