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Fachrul DenaFD
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Fachrul Dena

@fachruldena

BI Executive at SawitPRO, building commercial dashboards and pricing analytics that helped prevent over IDR 100 million in potential monthly leakage.

Indonesia
Message

At SawitPRO, I built Looker Studio dashboards that gave the commercial team a consistent, self-service view of sales performance. I also used ClickHouse SQL in Metabase to analyze sales by customer and region, and standardized location data for regional reporting.

At Freemir, I designed pricing and revenue validation that helped prevent over IDR 100 million in potential monthly leakage, and owned sales forecasting and budgeting for two years. I delivered 12 automation projects that cut manual work by about 70%; at Kayoman Group, I analyzed recipe and operational data to surface margin gaps for menu pricing.

Experience

Work history, roles, and key accomplishments

SA
Current

Business Intelligence Executive

SawitPRO

Sep 2026 - Present (2 months)

Built Looker Studio dashboards for a self-service view of sales performance and wrote ClickHouse SQL in Metabase for customer and regional analysis. Standardized location fields for consistent regional reporting.

MA

Data Analyst

MEA Digital Marketing Agency

Mar 2024 - Jul 2024 (4 months)

Analyzed TikTok Shop and Shopee sales metrics and built 11 dashboards and trackers for five departments.

KG

Data Analyst

Kayoman Group

Sep 2023 - Mar 2024 (6 months)

Analyzed 3,065 recipe records and a 200,000-record operational database in Excel to optimize COGS and surface margin gaps for menu pricing decisions.

Education

Degrees, certifications, and relevant coursework

Google logoGO

Google

Professional Certificate, Data Analytics

2024 - 2024

Earned the Google Data Analytics Professional Certificate.

Queen Mary University of London logoQL

Queen Mary University of London

Specialization, Market Research

2024 - 2024

Completed the Market Research Specialization.

BA

Bitlabs Academy

Bootcamp, Data Analytics

2023 - 2023

Completed a Data Analytics for Business Bootcamp, achieving 1st place out of 25 teams in the capstone project.

ASEAN Foundation logoAF

ASEAN Foundation

Certificate, Data Science

2023 - 2023

Participated in the ASEAN Data Science Explorers program.

Universitas Pendidikan Indonesia logoUI

Universitas Pendidikan Indonesia

Bachelor of Economics Education, Economics Education

2019 - 2023

Grade: 3.69/4.00, Cum Laude

Bachelor of Economics Education with a GPA of 3.69/4.00, graduating Cum Laude. Coursework included Statistics, Econometrics, Research Methods, and Mathematics.

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