I'm currently a Product Analyst at PT. Digital Sawit Pro, developing product metrics from user behavior and validating business logic to support faster, more accurate decisions.
I analyze session duration, daily engagement, weekly retention, conversion, and product usage patterns. I also designed YoY incremental versus cumulative analysis to measure program and campaign impact on transaction tonnage.
Previously, I built data pipelines, dashboards, reports, and data lake workflows across ASLI RI, Celerates, and PT. Rasaprima Sukses Makmur using SQL, Python, ETL/ELT, Tableau, and related analytics tools.

