ERDİ GÖKHAN TEPEKÖY

Managing brand strategy and execution for Zincfort, Rhinfant 0.01%–0.025%, Cefdifix Susp., and Benseri across Pediatrics, Emergency Medicine, and Family Medicine. Directing annual strategic brand plans, promotional projects, and comprehensive P&L / budget allocations.

Headed respiratory portfolio brands including Brequal, Coriva, and Moxai. Held end-to-end responsibility for annual strategic roadmaps, project rollouts, and budget oversight. Pioneered an AI-avatar-driven patient examination simulation project, engineered omnichannel digital patient/HCP journeys, and spearheaded a digital card initiative.

Conducted strategic scientific detailing across Cardiology, Cardiovascular Surgery, and Neurology clinics on the Asian side of Istanbul. Launched a Resident Development Project encompassing 20 resident physicians across 5 major training and research hospitals.

Promoted respiratory and ENT therapeutics across Pendik, Kartal, and Maltepe territories in Istanbul. Organized virtual clinical experience and peer-to-peer exchange meetings connecting Key Opinion Leaders (KOLs) with junior specialists and resident physicians.

Completed a certification in Applied Artificial Intelligence in 2026.

Completed a certification in R Programming in 2025.

Completed a certification in Data Science Fundamentals in 2025.

Completed a certification in Advanced Excel Applications in 2022.

Completed a certification in Leadership Development in 2018.

Completed a certification in Excel VBA & Macro Applications in 2018.

M.S. in Fisheries Engineering from Muğla Sıtkı Koçman University, completed from 2013 to 2016.

B.S. in Biology from Hacettepe University, completed from 2007 to 2013.

Completed a certification in Biostatistics in 2012.

Completed a certification in Bioinformatics in 2012.

Completed a certification in Project Cycle Management in 2012.