Eugenia Zandoli

Lead end-to-end influencer marketing and UGC campaigns for international clients, including agencies based in Asia, activating creators across Argentina and LATAM. Manage a high-volume portfolio of campaigns from client brief through scope, budget, creator selection, contracts, content delivery, reporting, and optimization.

Created and activated influencer marketing, PR, and media partnership strategies for consumer brands in the Australian market. Coordinated influencer attendance and media coverage for large public and experiential events, aligning creators, media partners, clients, schedules, and deliverables.

Planned and managed communication and creator strategies for L'Oreal Group brands, including La Roche-Posay, Vichy, CeraVe, and L'Oreal Paris. Coordinated a six-person team across multiple accounts, aligning workloads, deadlines, client expectations, approvals, and campaign deliverables.

Managed creator research, sourcing, outreach, product seeding, collaboration negotiation, content follow-up, monitoring, and campaign performance analysis. Coordinated paid, gifted, ambassador, and one-off collaborations with beauty and skincare creators, UGC creators, medical specialists, and media partners.

Managed PR and influencer marketing campaigns for brands including Nike, Navarro Correas Winery, and Ronald McDonald House Charities. Handled creator and KOL research, outreach, product gifting, events, collaborations, and campaign follow-up while coordinating brand and agency stakeholders.

Bachelor's Degree in Advertising and Institutional Communications from Pontifical Catholic University of Argentina (UCA) from 2013 to 2018.

Academic exchange program at Macquarie University in Sydney, Australia, in 2017.