Eugenia Laureckis
@eugenialaureckis
I grow international businesses through marketing strategy, neuromarketing, and digital transformation.
SpainWhat I'm looking for
I've built and grown international marketing, commercial, and education initiatives across Europe, LATAM, and the USA. My work combines a PhD in Marketing focused on neuromarketing and consumer neuroscience with hands-on P&L, team, and business-development leadership.
As Senior Business Developer and Partner at Neurostrategy / SalesBrain, I founded and grew a neuromarketing consultancy across Europe and LATAM. I've delivered 20+ international projects, negotiated contracts, and designed executive training in neuro-selling and digital transformation for teams of 2–12 professionals.
At Nahrin A.G., I led sales and marketing for Spain and Portugal, growing the business 13x to 1,500 active customers and 16 sales teams. I also developed a distribution network across seven LATAM countries and previously established headquarters operations, financial planning, logistics, and compliance for more than 150 product references.
Today, I serve as Program Director and Associate Professor at ESIC Business & Marketing School and lecture at ESCI–UPF Barcelona School of Management. I'm interested in remote or fractional executive opportunities where I can lead marketing strategy, consumer insights, digital transformation, and international growth.
Experience
Work history, roles, and key accomplishments
Program Director & Associate Professor
ESIC Business & Marketing School
Jan 2024 - Present (2 years 8 months)
Permanent member of the University Executive Committee; responsible for curriculum design, academic coordination, accreditation processes, and international student recruitment. Teaches Direct & Relationship Marketing, ERP & Digital Transformation, International Marketing Management, and Supply Chain.
Education
Degrees, certifications, and relevant coursework
UADE
Bachelor in International Trade, International Trade
Bachelor in International Trade from UADE.
University of Barcelona
Doctor of Philosophy, Marketing
Grade: Cum Laude
PhD in Marketing with Cum Laude distinction, specializing in Neuromarketing and Consumer Neuroscience.
IESE Business School
Management Development Program, Business Administration
Completed a Management Development Program at IESE Business School.
Universitat Oberta de Catalunya
Master in Knowledge & Information Management, Knowledge and Information Management
Master in Knowledge & Information Management (IT) from Universitat Oberta de Catalunya.
Universitat Pompeu Fabra
Master in International Business Management, International Business
Master in International Business Management from Universitat Pompeu Fabra.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Salary expectations
Job categories
Skills
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