Ethan Heaton

I’m a Senior Full Stack Engineer with 8+ years of experience leading end-to-end architecture and delivery of scalable web platforms for high-traffic environments. I’m known for translating complex business requirements into high-performance, revenue-impacting systems that deploy reliably on AWS.

I build modern frontends and backends with React, Next.js, Node.js, and Python, delivering features that move the needle on search experience, conversion, and platform performance. At Bloomreach, I engineered personalization and product discovery capabilities that improved performance and contributed to higher conversion rates for enterprise e-commerce clients.

My work increasingly centers on AI-driven backend systems, including RAG architectures and vector search. I designed and implemented RAG using OpenAI embeddings and a vector database, built embedding pipelines for structured/unstructured commerce data, and orchestrated AI workflows with LangChain to produce context-aware responses.

I also focus heavily on reliability and latency—optimizing PostgreSQL queries, reducing API latency during peak events, integrating Redis caching, and using Docker on AWS to keep systems scalable. Across teams and roles, I’ve partnered closely with product and design to ship customer-facing features and stabilize distributed services under real-world demand.