Esther Olarewaju
@estherolarewaju
Resourceful digital strategist with expertise in marketing and finance.
ZimbabweWhat I'm looking for
I am a resourceful and results-driven digital strategist with years of experience in finance, marketing, and administrative positions. My journey has equipped me with a unique blend of skills that I leverage to drive growth and engagement for my clients. As the Lead Digital Marketing Strategist at BudPay, I conducted in-depth market research and led cross-functional teams to launch innovative products, resulting in a 10% growth in organic website traffic and a 6% increase in conversion rates.
Throughout my career, I have successfully executed marketing events and campaigns, optimized SEO performance, and improved email marketing strategies. My role as Events and Digital Community Manager at Hamalie allowed me to grow social media following by 29% in just three months, showcasing my ability to create engaging content and foster community. I thrive in challenging environments and am committed to continuous learning and improvement, always seeking new opportunities to enhance my skills and contribute to my team's success.
Experience
Work history, roles, and key accomplishments
Lead Digital Marketing Strategist
BudPay
Feb 2023 - Mar 2024 (1 year 1 month)
Conducted market research and competitive analysis to identify growth opportunities. Led cross-functional teams to launch innovative products, driving user engagement. Implemented a multi-channel marketing strategy that increased organic traffic by 10% and conversion rates by 6%. Established strategic partnerships to enhance market reach.
Events and Digital Community Manager
Hamalie
Feb 2022 - Dec 2022 (10 months)
Planned and executed marketing events and affiliate campaigns with a 12% conversion rate. Produced engaging content for websites and social media, optimized SEO performance, and improved email marketing campaigns. Achieved a 29% growth in social media following and engagement.
Social Media Manager
Freelancing for Start Ups
Jun 2020 - Nov 2022 (2 years 5 months)
Managed social media posts and increased sales through Instagram Shop. Curated engaging content and adapted social media strategies based on market research. Executed innovative marketing campaigns with clear calls-to-action.
Client Relations Coordinator
JFConsult Group
Nov 2018 - Jan 2020 (1 year 2 months)
Served as the primary contact for client inquiries, ensuring prompt responses. Managed onboarding processes and organized client meetings, maintaining detailed records in a CRM system to enhance client experience.
Finance Officer
Kino & Co. Chartered Accountants
Sep 2016 - Jul 2018 (1 year 10 months)
Assisted in budget preparation and managed financial records. Prepared invoices and resolved financial disputes while providing clients with financial advice and investment support.
Project Manager
Big Choice Group Limited
Mar 2015 - Jun 2016 (1 year 3 months)
Managed social media marketing for major brands and coordinated promotional events. Conducted research on promotional methods and communicated potential roles to students.
Hospitality Assistant
Manchester United
Sep 2014 - May 2015 (8 months)
Engaged with customers through face-to-face sales and ensured accurate order delivery. Organized team meetings and provided customer service in compliance with policies.
Executive Assistant
At Your Service
Nov 2014 - Jan 2015 (2 months)
Provided administrative support, organized events, and ensured client needs were met. Managed logistics for meetings and maintained communication with clients.
Customer Relations Administrator
MFC Loans
Jul 2014 - Sep 2014 (2 months)
Handled new business inquiries and monitored client satisfaction. Resolved customer issues and managed the company database.
Education
Degrees, certifications, and relevant coursework
Imperial College Business School
Master's Degree, Entrepreneurship
Studied Entrepreneurship at Imperial College Business School, focusing on innovative business strategies and startup development.
UMUniversity of Manchester
Bachelor of Arts (Hons), Accounting and Finance
Pursued a Bachelor of Arts with Honours in Accounting and Finance, covering financial management, accounting principles, and economic theory.
Oxford Tutorial College
A Levels, Accounting, Economics, Business Studies
Completed A levels in Accounting, Economics, and Business Studies, providing a strong foundation in financial and economic principles.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
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