Eric User
@ericuser12
I build scalable content systems that grow activation, retention, and revenue across fintech and marketplace products.
United StatesWhat I'm looking for
At OKX, I defined content systems for earn, spend, and transfer experiences, helped grow deposits by 17%, and shipped a crypto news feature that increased daily trades by 4%. Previously at DoorDash, I owned content strategy for dining out, contributing to $15M+ in incremental revenue and reducing churn by 11%.
I've led global App Store Ads content strategy at Apple, managed a global team of B2B content strategists at Uber, and built lifecycle, experimentation, and AI-enabled content practices across product teams. I focus on making complex experiences clearer through scalable UX writing frameworks, cross-functional leadership, and product strategy.
Experience
Work history, roles, and key accomplishments
Senior Content Designer
OKX
Sep 2024 - May 2026 (1 year 8 months)
Defined scalable content systems for financial decision-making experiences, influencing product direction for APY and payments features, and shipping a 0-to-1 crypto news feature. Championed an AI content evaluation framework to improve GenAI output quality.
Education
Degrees, certifications, and relevant coursework
University of California, Davis
Bachelor of Science, Animal Science
Bachelor of Science in Animal Science with a minor in Communications and Business Management.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
ericarline.comJob categories
Skills
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