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Emmi Haddock

@emmihaddock

Sales and marketing leader at Harrisville Designs who grew revenue to over $6 million and generated $3 million through Amazon.

United States

Message

At Harrisville Designs, Inc, I generated over $6 million in revenue, a threefold increase. I analyzed the marketplace, identified an opportunity, and repackaged top-selling items with storytelling.

I allocated less than 10% of revenue to marketing and advertising on Amazon, reaching over $3 million in revenue, and less than 5% to Google ads, generating over $3 million in e-commerce revenue. I lead marketing across SEO, social media, influencer, email, print and radio advertising, and events.

Earlier, I led sales and marketing teams at Donna Karan International and MaxMara, and founded and operated the Trixie and Tilda boutique, which became profitable after 14 months. I also managed wholesale accounts at W.S. Badger Co, Inc, where accounts under my management increased sales by 35% in the last four years.

Experience

Work history, roles, and key accomplishments

Current

Head of Sales and Marketing, Brand Manager

Current

Harrisville Designs, Inc

Jun 2019 - Present (7 years 5 months)

Generated over $6+ MN in revenue (3X increase) by analyzing the marketplace, repackaging top selling items, and using storytelling. Led marketing across multiple channels including SEO, social media, influencer, email, print, radio ads, and events.

Amazon Seller Central SEO Social Media Influencer Marketing Email Marketing Print Advertising Radio Advertising Event Planning Storytelling Market Analysis

Senior Sales Representative

W.S. Badger Co, Inc

Feb 2014 - Jun 2019 (5 years 4 months)

Managed wholesale over 500 independent stores, increasing sales by 35% in the last 4 years. Advised merchandise mix to maximize mutual sales and profitability, building strong relationships.

Wholesale Sales Account Management Relationship Building Merchandising Sales Strategy

Owner Operator

Trixie and Tilda

Jan 2006 - Dec 2009 (3 years 11 months)

Founded and operated a boutique for tweens, profitable after 14 months with over 60% full priced sell-throughs seasonally. Managed all aspects including buying, merchandise planning, budgeting, advertising, and visuals.

entrepreneurship Merchandising Budgeting Advertising Visual Merchandising Buying

Director of Sales

MaxMara

Jan 2004 - Dec 2006 (2 years 11 months)

Led a team of 3 in the US showroom, working with buyers from Saks Fifth Avenue and other independent retailers to ensure each buy aligned with designer vision and was saleable based on previous sales data.

Sales Leadership Team Management Buyer Liaison Sales Analysis Merchandising

Director of Sales and Marketing

Donna Karan International

Jan 1989 - Dec 2004 (15 years 11 months)

Led a team of 9+ in the Donna Karan Womenswear division, working with major retailers like Neiman Marcus, Saks Fifth Avenue, Nordstroms, and Macy's. Launched Donna Karan Japan and produced fashion shows in collaboration with stores.

Sales Leadership Team Management Retail Partnerships Fashion Shows Sales Analysis Merchandising

Director of Marketing and Advertising

Giorgio Armani

Jan 1997 - Dec 1998 (1 year 11 months)

Led a team of 3 in the US showroom, working with buyers from Saks Fifth Avenue and other independent retailers to ensure each buy aligned with designer vision and was sellable based on previous sales data.

Marketing Leadership Advertising Team Management Buyer Liaison Sales Analysis