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Emma Rucco

@emmarucco

I lead end-to-end UX research that turns user insights into product strategy and better experiences.

Canada
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I've led end-to-end UX research for Houghton Mifflin Harcourt's HMH Ed, a SaaS education platform for teachers, administrators, and parents. My research has informed AI feature development, a parent-facing MVP opportunity, and a redesigned homepage built around teacher priorities.

Across agency and research-lab work with organizations including ServiceNow, Cirque du Soleil, Desjardins, Telus, Vidéotron, Sobeys, and Deloitte Digital, I've connected qualitative and quantitative evidence to product, design, and business decisions. I build scalable research practices, train teams on methodology and AI-enabled workflows, and have contributed to more than 40 UX studies and HCI publications.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Concordia University logoCU

Concordia University

Bachelor of Arts, Psychology

2014 - 2018

Grade: Distinction

Pursued an undergraduate degree in Psychology, graduating with distinction.

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