Adriano Renzi

Led research strategies to optimize Rogers' Ignite Home services, improving customer experience and reducing call-center inquiries. Conducted user interviews, usability testing, and surveys, leading to a 150% increase in testing efficiency and a streamlined user recruitment pipeline.

Led UX research to redesign Microsoft Azure Cloud Gaming's customer support service, defining a new service blueprint. Conducted interviews, surveys, and collaborative workshops with SMEs and game studios, influencing yearly product and service adjustments.

Defined research strategy for B
king, a new fintech product, collaborating with product, social media, and development teams. Insights from surveys, interviews, and prototype testing shaped users' mental models, priority personas, and interaction flows.

Spearheaded quantitative (surveys) and qualitative research (interviews, card sorting, prioritization matrix) strategies for product discovery and personas. Data analysis and interpretation to build users' journey and information architecture.

Mentored Design team on research strategies to create new banking app. Qualitative research methods (interviews, workshops, prioritization matrix, guided fantasy) to map users' journey, information architecture and wireframe structure for prototyping.

Conducted usability studies, interviews, and surveys to enhance luxury hotel concierge services, improving NPS score from -11 to +23 in one year. Mapped user journeys and identified system pain points, influencing service improvements and product iterations.

Led a UX Research lab focused on cross-channel interaction and augmented reality, mentoring students in user research methodologies and publishing scientific papers.

Mentored startups in UX research and usability testing, quintupling key business results across Indonesia, India, Brazil, Poland, Spain, and the UK.

Managed cross-functional team for interaction, software development, and branding projects. Led user research, usability testing, and A/B testing for enterprise software in banking, urban planning, and management industries.

Led design strategy and user-centered projects for regional, national, and international clients, integrating design thinking and UX principles. Managed UX, usability evaluations, branding, and digital product design across industries such as education, healthcare, and public services.

Led branding, campaign strategy, and digital design for social inclusion and community engagement initiatives in Philadelphia and the West Coast. Strengthened nonprofit impact by increasing community involvement and donations, elevating the agency's regional influence.

Pursued graduate-level studies in Design Science, focusing on specialized topics and research methodologies. Developed expertise in advanced design principles and applications.

Completed undergraduate studies in Graphic Design, acquiring foundational knowledge and practical skills in visual communication and design principles. Focused on creative problem-solving and design execution.

Conducted advanced research in Design Science, culminating in a doctoral dissertation. Focused on specialized topics and contributed to the academic understanding of the field.