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Emmanuel Philip

@emmanuelphilip

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Retail Intelligence & Data Analyst who turns market data into executive-ready forecasts and measurable revenue impact.

Nigeria

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What I'm looking for

I’m looking to transform commercial strategy with data-backed decision-making—optimizing operational efficiency, improving field execution, and driving sustainable revenue growth. I want an environment where insights turn into action through disciplined project delivery.

I’m a dual-threat Retail Intelligence & Data Analyst with integrated Project Management expertise—a rare hybrid that bridges strategic insight and flawless execution. With 5 years of FMCG experience and a B.Tech. in Industrial Mathematics, I combine advanced data literacy (Python, Looker Studio, SQL, Excel, Power BI) with commercial field acumen to decode market complexities, predict consumer behavior, and uncover hidden revenue opportunities.

I lead large-scale field operations and own end-to-end consumer research (focus groups, shelf-tests, competitive intelligence), translating root causes into surgical commercial interventions. I manage complex nationwide initiatives, build predictive models, and design real-time dashboards and M&E frameworks—so insights reliably convert into tangible results, on time, on budget, and above target.

Experience

Work history, roles, and key accomplishments

Current

Retail Intelligence Analyst

Current

GDM Group

Jul 2023 - Present (3 years)

Translate sales, marketing, and distribution objectives into field strategies and oversee the effectiveness of the brand ambassador/merchandiser network across regions. Monitor sales and field performance metrics, manage data pipelines, and build predictive models and dashboards to measure ROI and support data-backed commercial decisions.

Sales Analytics Consumer Research Data Pipelines Statistical Analysis predictive modeling ROI Measurement Dashboarding Monitoring and Evaluation Python SQL Excel Power BI Data Cleaning ROI Analysis

Data Analyst / Project Manager

D-Aggregate Technology

Nov 2021 - Apr 2023 (1 year 5 months)

Owned competitive tracking and retail audit analytics, including shelf health scoring, share of voice vs. share of shelf modeling, and statistical shelf-testing experiments to guide planogram and promotional decisions. Led end-to-end project execution with EVM (CPI/SPI), ROI reconciliation, agile/scrum delivery, and real-time POSM tracking using GPS/QR systems.

EVM CPI SPI Budgeting Cost Benefit Analysis ROI Competitive Tracking Shelf Health Focus Groups Shelf Testing Experiment Regression Modeling Power BI Tableau Agile Scrum Dashboarding Market Intelligence Experimental Design GPS QR Code Tracking

Data Analyst Intern

Federal Ministry of Information

Aug 2019 - Feb 2020 (6 months)

Collected and prepared data for analysis by cleaning and preprocessing datasets to remove inconsistencies, errors, and missing values. Produced charts, graphs, and dashboards, and prepared analytical reports to support decision-making within the ministry.