At Innicross Commerce and Trade Ltd, I analyze performance across marketing channels and direct budget reallocation toward high-performing segments, contributing to a 20% improvement in ROI. I also established recurring forecasting and ROI reporting for senior leadership and architected a KPI-tracking database for Partner Brands.
At Young ED Africa, I led research and reporting cycles supporting sustainability strategy, including dashboards that translated multi-country datasets into clear findings for decision-makers. As a freelance Data Analyst, I build automated reporting systems for international clients, and my GitHub portfolio includes independent analyses across SaaS, e-commerce, healthcare, gaming, finance, and retail.
