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Emmanuel M'Mwirichia

@emmanuelmmwirichia

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Sales Operations Analyst specializing in CRM, commission management, and sales automation.

Kenya

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What I'm looking for

I seek a sales operations role where I can optimize CRM and commission processes, automate reporting, collaborate cross-functionally, and drive revenue through data-driven improvements.

I am a Sales Operations Analyst with proven expertise in CRM administration, commission modelling, and managing sales technology stacks to drive measurable revenue growth.

I have a history of automating manual processes, improving reporting accuracy, and administering commission tools to ensure error-free payouts and governance across multiple teams.

In leadership roles I built sales functions, scaled teams, and implemented training and onboarding programs that reduced ramp time and elevated performance, contributing significantly to pipeline and recurring revenue growth.

I combine strong analytical skills, stakeholder management, and process optimization to deliver operational playbooks, dashboards, and tech-driven solutions that improve efficiency and support strategic decision-making.

Experience

Work history, roles, and key accomplishments

Current

Director & Event Coordinator

Current

Casure Concierge Ltd.

Aug 2017 - Present (8 years 5 months)

Designed operational playbooks that reduced coordination time by 52% across 200+ events and secured sponsorships covering 10–25% of program budgets, generating USD 1,500–7,300 per program. Built and managed event technology and analytics dashboards to improve tracking and vendor SLA compliance for budgets up to USD 40,000 with <1% dispute rate.

Event Operations Process Optimization Sponsorship Management Vendor Management Analytics Dashboards Budget Management

Call Centre Operations Manager

Aventus BPO

Jul 2025 - Nov 2025 (4 months)

Automated KPI and client-facing reporting saving six hours monthly and administered CRM and dialler systems; managed commission tools and reconciliations with zero calculation errors over a 14-month period. Produced sales summaries covering USD 4.3M in gross sales and helped grow monthly recurring revenue from USD 6,000 to USD 24,000 (300%).

CRM Administration Data Analysis KPIs Stakeholder Management

Call Centre Supervisor: Sales

Aventus BPO

May 2024 - Jul 2025 (1 year 2 months)

Built sales function from pilot to 11-person team generating USD 3.5M pipeline and transformed a service team into sales generating USD 60,000 monthly with an 81% increase in average order value. Led CRM migration, introduced commission governance, and reduced ramp time by 67%.

Team Building Sales Coaching Onboarding Performance Management Process Improvement

Call Centre Supervisor

Aventus BPO

Aug 2020 - May 2024 (3 years 9 months)

Developed a leadership track mentoring six agents to promotion readiness and implemented onboarding acceleration that reduced learning time from four weeks to eight days. Implemented knowledge base and coaching updates that cut average handling time by 45 seconds while maintaining quality.