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Emmanuel M'Mwirichia

@emmanuelmmwirichia

Sales Operations Analyst specializing in CRM, commission management, and sales automation.

Kenya
Message

What I'm looking for

I seek a sales operations role where I can optimize CRM and commission processes, automate reporting, collaborate cross-functionally, and drive revenue through data-driven improvements.

I am a Sales Operations Analyst with proven expertise in CRM administration, commission modelling, and managing sales technology stacks to drive measurable revenue growth.

I have a history of automating manual processes, improving reporting accuracy, and administering commission tools to ensure error-free payouts and governance across multiple teams.

In leadership roles I built sales functions, scaled teams, and implemented training and onboarding programs that reduced ramp time and elevated performance, contributing significantly to pipeline and recurring revenue growth.

I combine strong analytical skills, stakeholder management, and process optimization to deliver operational playbooks, dashboards, and tech-driven solutions that improve efficiency and support strategic decision-making.

Experience

Work history, roles, and key accomplishments

CL
Current

Director & Event Coordinator

Casure Concierge Ltd.

Aug 2017 - Present (8 years 10 months)

Designed operational playbooks that reduced coordination time by 52% across 200+ events and secured sponsorships covering 10–25% of program budgets, generating USD 1,500–7,300 per program. Built and managed event technology and analytics dashboards to improve tracking and vendor SLA compliance for budgets up to USD 40,000 with <1% dispute rate.

AB

Call Centre Operations Manager

Aventus BPO

Jul 2025 - Nov 2025 (4 months)

Automated KPI and client-facing reporting saving six hours monthly and administered CRM and dialler systems; managed commission tools and reconciliations with zero calculation errors over a 14-month period. Produced sales summaries covering USD 4.3M in gross sales and helped grow monthly recurring revenue from USD 6,000 to USD 24,000 (300%).

AB

Call Centre Supervisor: Sales

Aventus BPO

May 2024 - Jul 2025 (1 year 2 months)

Built sales function from pilot to 11-person team generating USD 3.5M pipeline and transformed a service team into sales generating USD 60,000 monthly with an 81% increase in average order value. Led CRM migration, introduced commission governance, and reduced ramp time by 67%.

Education

Degrees, certifications, and relevant coursework

PK

Peak Point Consulting Kenya

Project Management Professional (PMP), Project Management

2025 - 2025

Completed Project Management Professional (PMP) certification classes in 2025.

SA

Sinapis Entrepreneur Academy

Entrepreneurship Certification, Entrepreneurship

2018 - 2018

Completed an Entrepreneurship certification program focused on entrepreneurial skills and business development in 2018.

United States International University, Africa logoUA

United States International University, Africa

Bachelor of Science, Hotel & Restaurant Management

2009 - 2012

Grade: Cum Laude (GPA 3.65)

Earned a Bachelor of Science in Hotel & Restaurant Management with a minor in Marketing, graduating Cum Laude with a 3.65 GPA.

IT

Institute of Advanced Technology

ICDL Certification, Information and Communication Technology

2008 - 2008

Completed ICDL certification covering core computer and digital skills in 2008.

Tech stack

Software and tools used professionally

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