Emily Cook

Worked as Content Strategist at Pattern.

Utilized AI to create quality content quickly.
Created a custom GPT to streamline repetitive writing tasks.
Analyze data and pitch customized SEO content strategies to brands.
Created a library of training material for new copywriters.
Train new copywriters and set them up for success.
Assist in training overseas team members on SEO processes.
Lead copywriter meetings to identify process improveme

Wrote and optimized over 1,400 product listings for dozens of brands on Amazon and Walmart.
Performed SEO audits to recommend strategical changes to brands.
Conducted dozens of A/B tests to improve listing performance.
Created copy for visual assets like A+ Content and an Amazon Streaming TV ad.
Composed blog posts, product descriptions, and product information pages for Pattern’s Hohm brand.

Wrote marketing copy in a variety of formats, including magazine articles, blog posts, headlines, and social media posts.
Created educational copy for several essential oil and business building courses.
Transcribed audio files to increase accessibility.

Managed Facebook and Instagram accounts.
Wrote engaging Google ads to increase business.
Maintained company blog.
Increased Darcstar’s Instagram following by 37 percent in a two-month period.

Edited publications, including articles and chapters in books. Source-checked academic citations.

Managed web team in checking image copyrights and uploading articles onto WordPress blog. Performed substantive edits to improve style, cohesion, and comprehension for several published articles. Wrote and revised four articles on a variety of topics that were published on the Mormon Insights blog. Live-tweeted on Mormon Insights's Twitter account for a portion of the April 2019 general conference

Tutored university students from a variety of disciplines on style, grammar, punctuation, and writing strategies. Learned a variety of tutoring and teaching strategies from weekly trainings.

Coached students one-on-one through drafts of various papers. Organized and scheduled appointments with students.

Copyedited publications, including article and chapters in books. Wrote three book notices for BYU Studies Quarterly. Source-checked academic citations. Conducted research for future publications.

Digitized previously published journal editions. Evaluated submissions and helped decide which were published.

Read submissions, evaluated their quality, and communicated my opinion on whether they should be published. Proofread and copyedited both publications and website material.

Relevant Coursework

Editing for Publication: Worked as web/copyrights director and substantive editor for the Mormon Insights blog, where I managed the web/copyrights team and wrote and edited several articles.

Modern American Usage: Discussed current conventions and the proper application of American English.

Grammar of English: Learned the basic structure of English grammar.

Basic Editing Sk