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Joshua Ngugi

@joshuagriffin

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I’m a data-driven SEO content writer who turns product value into engaging, measurable stories.

United States

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What I'm looking for

I’m looking for a role where I can combine SEO, analytics, and clear copy to build content that performs—collaborating cross-functionally, owning tone and strategy, and turning insights into measurable results.

I’m a data-driven SEO content specialist with 14+ years of experience crafting optimized content that resonates with target audiences, from travelers to LLM users and people seeking treatment. I translate brand marketing into impactful concepts and tailor messaging across touchpoints.

At Booking.com (2021–present), I develop content that aligns with audience segmentation and strategic initiatives—spanning website/app, email, factsheets, video assets, and ads. I implement tone of voice across brand touchpoints while integrating SEO best practices to support evolving digital content strategies.

Earlier, at Narconon Fresh Start Program (2016–2021), I created commercial, optimized, and localized content for the North American market. I supported the quality of the American version of the website and wrote copy for site, app, and promotional materials designed to appeal to substance-affected clients.

Most recently, as an Al Tutor – Content (2024–present), I annotate and evaluate English and French audio and text to help AI systems better understand natural human speech. I’m energized by work that combines analytics, clear writing, and collaboration—using insights to improve clarity, accuracy, and engagement.

Experience

Work history, roles, and key accomplishments

Current

AI Tutor – Content

Current

Mindrift

Jan 2024 - Present (2 years 3 months)

Annotated English and French audio data and evaluated audio, visual, and text content for clarity, accuracy, and research alignment to support state-of-the-art AI systems. Completed 8,200+ content tasks and used NLP labeling to complete 260+ writing-focused annotation tasks.

Audio Labeling Research Alignment

Current

Copywriter

Current

Booking.com

Jan 2021 - Present (5 years 3 months)

Translated brand marketing into tailored messaging for global travelers across website/app, email, factsheets, video, and ads, aligning copy with audience segmentation. Rebranded and implemented tone-of-voice across touchpoints while applying SEO best practices to support evolving digital content strategy.

Content Writing Content Strategy Email And Performance Copy Market Segmentation

SEO Content Writer

Narconon Fresh Start Program

Jan 2016 - Jan 2021 (5 years)

Created commercial, optimized, and localized SEO content for the North American market, producing website and app copy plus promotional materials. Maintained the quality of the American version of the website through ongoing product checks.

SEO Content Writing Content Localization Content Promotion

Communications Coordinator

Onward Kenya

Jan 2014 - Jan 2016 (2 years)

Spearheaded a campaign to promote a ban on single-use plastics in Kenya using petitions and government advocacy. Secured £0.8 million in funding via persuasive proposals and targeted email marketing, and used digital marketing to attract volunteers to community events.

Campaign Coordination Advocacy Proposal Writing Email Marketing Digital Marketing Communications Strategy Environmental Awareness Messaging Volunteer