Isabella Jack

Reviews and evaluates different types of online content, including text, images, videos, webpages, and search results.
Assesses content for relevance, quality, accuracy, usefulness, and alignment with user intent.
Compares digital results and provides structured feedback based on established AI project guidelines.

Collaborates with clients across a variety of sectors to develop customized marketing strategies based on their specific goals and target audience.
Develops strategic content marketing campaigns to drive consumer engagement and increase brand awareness.
Evaluates and collects data to provide meaningful insights into current campaign performance and future strategy.

Managed agencies and programs over paid search, shopping, social, and display.
Submitted creative briefs to develop innovative ad campaigns with the creative team.
Ensured all current marketing campaigns are appropriately tracked and reported on.
Set campaign goals for target market penetration, views, and clicks.
Maintained campaign calendar for influencers and affiliates.
Created and analyzed fi

Created B2B marketing content tailored to key audiences and personas.
Produced engaging, bottom-of-funnel content for B2C audiences.
Monitored and reported on SEO performance and rankings.
Maintained a consistent organic social calendar across LinkedIn, Instagram, Twitter, and Facebook.
Directed influencer and affiliate marketing efforts for B2C campaigns.

Developed and implemented a link building campaign for internal agency and clients.
Collected and analyzed data to develop data-driven marketing strategies and plans.
Monitored and optimized B2B and B2C websites for improved search rankings and conversions.

Managed link-building campaigns for clients to improve web traffic and organic rankings.
Brainstormed share-worthy topics and placed content with relevant publishers.
Corresponded with clients and publishers to address concerns, negotiate changes, and manage expectations of service.
Performed quality audits on published content to ensure order accuracy.

Generated keyword-rich, engaging onsite copy for small businesses.
Edited onsite blogs for grammar, clarity, and audience engagement.
Provided constructive editorial feedback to in-house and outsourced writers.

Collaborated with research strategists to develop brand-driven marketing collateral.
Wrote copy using a variety of voice characteristics and defined personas.
Devised targeted, witty headlines and sub-copy for various clients.

Collaborated with students to enhance their understanding of effective writing.
Empowered students to feel confident in their abilities through positive and constructive feedback.
Tailored one-on-one tutoring sessions to fit each individual.

Pursued a Bachelor of Arts in Rhetoric and Composition/Writing Studies from 2013 to 2017.