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Emily Braniff

@emilybraniff

Product Owner at Fidelity Investments who improved delivery throughput 27% and reduced post-release defects 41%.

At Fidelity Investments, I partner with engineering, product, UX, and business stakeholders to shape requirements, refine backlogs, and execute roadmap initiatives across Agile delivery teams.

I improved delivery throughput by 27% and reduced cycle times by 34% through workflow optimization and backlog prioritization. I also used delivery metrics and customer-impact data to reduce post-release defects by 41%.

I led an enterprise CMS modernization initiative involving 2,500+ webpages, working with business and technical stakeholders to improve scalability, governance, and user experience.

Earlier, I led delivery of B2B web, mobile, digital marketing, and creative initiatives at Promet Source and DAHU Agency. I’m a Certified ScrumMaster with experience in AI-enabled workflows, accessibility compliance, and digital platform delivery.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Digital Content Management

Current

Fidelity Investments

Jan 2024 - Present (2 years 9 months)

Partner with engineering, product, UX, and business stakeholders to define requirements, develop user stories, and prioritize backlogs. Increased delivery throughput by 27% and reduced post-release defects by 41% through workflow optimization and data-driven decisions.

Agile Backlog Management User Stories Acceptance Criteria SDLC Jira Stakeholder Management AI Assisted Workflows Product Metrics Release planning

Publisher Analyst / Queue Manager

Fidelity Investments

Jan 2022 - Jan 2024 (2 years)

Managed work intake, backlog prioritization, and delivery coordination across multiple Agile teams. Analyzed delivery metrics to identify bottlenecks and drive process improvements.

Agile Backlog Management Dependency Management Delivery Coordination CMS Metrics Analysis

Project Manager / CMS Specialist

Fidelity Investments

Jan 2022 - Jan 2023 (1 year)

Owned delivery of an enterprise CMS modernization initiative involving 2,500+ webpages, improving platform scalability, governance, and user experience.

CMS Project Management Requirements Management Release planning Stakeholder Alignment

Project Manager / Accessibility Compliance Lead

Promet Source

Jan 2019 - Jan 2022 (3 years)

Led cross-functional delivery of B2B web and mobile platform initiatives, aligning client goals, customer experience, and technical execution. Participated in project budgeting decisions.

Project Management Accessibility B2B Web Mobile Cross functional Leadership

Account / Project Manager

DAHU Agency

Jan 2014 - Jan 2018 (4 years)

Led end-to-end delivery of B2B digital marketing, web, and creative initiatives, translating client objectives into actionable plans while managing cross-functional stakeholders.

Project Management Account Management B2B Digital Marketing Web Creative