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Ema Davis

@emadavis

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Design lead specializing in brand strategy and creative operations.

United States

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What I'm looking for

I am looking for opportunities that foster creativity, collaboration, and strategic impact in brand development.

With over 13 years of experience in design leadership, I specialize in bridging brand strategy and creative operations to deliver impactful marketing assets. My journey has taken me through various roles, from leading visual execution at Heathos to directing creative strategies at Delta Air Lines. I thrive on transforming business objectives into scalable brand systems that resonate with target audiences.

Throughout my career, I have developed a unique blend of creative and operational skills, enabling me to oversee comprehensive design projects from inception to execution. My work has contributed to significant increases in qualified sales meetings and enhanced brand consistency across multiple platforms. I am passionate about collaborating with cross-functional teams to ensure that brand identity aligns with revenue goals and user experience.

Experience

Work history, roles, and key accomplishments

Current

Design Lead

Current

Heathos (FirstEnroll)

Jan 2025 - Present (5 months)

Led visual execution and brand development across enrollment, member engagement, and internal communication touchpoints. Developed and enforced scalable brand systems and content standards for digital and print distribution. Produced journey-aligned creative for member, carrier, and agent audiences.

Brand Development Visual Executions Brand System Content Standards Digital Design Print Design Workflow Automation Brand Consistency Monday.Com

Current

Creative Director

Current

Ema Davis Design LLC

Jan 2012 - Present (13 years 5 months)

Provide creative and strategic consulting to B2B, SaaS, and health-aligned organizations. Deliver integrated brand systems, campaign creative, and asset libraries that support internal and external adoption. Projects span brand strategy, system builds, web UX, funnel campaigns, and marketing automation.

Strategic Consulting Brand System Brand Strategy UX Marketing Automation B2B Marketing

Art Director

Delta Air Lines

Mar 2023 - Mar 2024 (1 year)

Supported global rollout of the SkyMiles for Business B2B brand initiative. Produced creative assets for cross-channel campaigns, sales programs, and regional market needs. Led creative strategy for high-visibility assets and streamlined design processes to improve consistency.

Creative Strategy Cross Channel Marketing Process Improvement Internal Communications B2B Marketing Visual Storytelling

Senior Design Lead

CirrusMD

Sep 2021 - Mar 2023 (1 year 6 months)

Directed visual strategy and execution across all marketing and sales initiatives, including a full rebrand. Oversaw web strategy and user experience alignment across core product and demand gen touchpoints. Collaborated with demand generation and content teams to produce targeted ABM campaigns.

Marketing Campaigns Sales Initiatives Web Strategy User Experience ABM Creative Leadership Landing Pages

Senior Creative Designer

SugarCRM

Jan 2020 - Apr 2021 (1 year 3 months)

Led end-to-end creative efforts across digital and print campaigns supporting global product initiatives. Developed cohesive design systems used across departments to improve brand consistency and team efficiency. Partnered with internal stakeholders and external agencies to deliver campaign assets aligned with the HDCX launch.

Creative Direction Design Systems Brand Consistency Team Efficiency Agency Product Launches

Graphic Designer

Salesloft

Jul 2018 - Jan 2020 (1 year 6 months)

Refined the company’s brand identity across sales, marketing, and partner-facing touchpoints. Designed campaign assets, training collateral, and event branding for major lead generation and awareness pushes. Led design of thought leadership campaigns that increased average CTR on lead generation emails by 20%.