At Celia by Women, I grew an organic social media following from 1K to 150K+ in under six months through audience-centric content strategy and emotional storytelling. The work produced average reach of 50K–100K, with more than five posts exceeding 1M views.
I developed content around inner elegance, women's empowerment, and elegant lifestyle, using audience psychology and behavioral insights to shape themes and messaging. The platform evolved from fashion-focused content into a wider conversation about how women see and value themselves.
At Kolofon Media, I audited a stagnant and declining brand, refined its product offering and market presentation, and developed digital marketing and sales strategies. Within the first six months, revenue exceeded six times the total recorded in the previous year, and the client portfolio grew from two clients to more than ten.
At Rakarupa, I managed projects across the agency's client portfolio, translating business objectives into creative strategies and actionable plans. I coordinated 15 team members and achieved 100% project timeline fulfillment. Earlier, I worked across the editorial process at Buku Mojok Group and wrote fiction across digital publishing platforms.
