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Arsy Rana

@arsyrana

Content planner and strategist at Steelo Agency, growing organic reach by 2,000%+ in one month through client-specific content.

Indonesia

Message

What I'm looking for

I’m focused on creating meaningful narratives that support creative brands and cultural projects through engaging, purposeful content.

At Steelo Agency, I manage content planning and strategy for five active client accounts, taking each from concept and script through production briefing and performance review. I grew average organic reach by 2,000%+ within one month of taking over an account, entirely through organic content.

I’ve also written screenplays for short films including “Dak Kelemak’an,” which received Best Cinematography and a Best Screenplay nomination at the 2023 Iforte Film Festival, and “Berpulang,” an Official Selection at the Madani International Film Festival 2023. Across content writing, copywriting, scriptwriting, and visual storytelling, I create narrative-driven work for digital platforms and film projects.

Experience

Work history, roles, and key accomplishments

Current

Content Planner & Strategist

Current

Steelo Agency

Sep 2026 - Present (2 months)

Managed content planning and strategy for 5 active client accounts, growing average organic reach by 2,000%+ within one month of account takeover. Built monthly content calendars and platform-native strategies tailored to each client's brand identity.

Content Strategy Content Planning Script Writing Brand Identity Organic Growth Social Media Strategy

Assistant Production and Documentary Photographer

Cinemistica Film Festival

Oct 2024 - Nov 2024 (1 month)

Assisted the festival director in organizing the event and engaging a global audience of 500+ participants. Authored Spanish subtitles for a documentary and created visual assets through event and documentary photography.

Event Organization Documentary Photography Subtitling Visual Assets Spanish

Copywriter

Titik Temu Screening

Mar 2024 - Jun 2024 (3 months)

Crafted 25+ social media captions to promote film screenings, contributing to a 40% increase in audience interaction. Planned and executed Instagram content strategies that increased engagement by 25% and grew followers by 15% within three months.

Copywriting Social Media Strategy Instagram Google Trends Audience Research Engagement Growth

Content Writer

Kapan Lagi Youniverse

Aug 2023 - Dec 2023 (4 months)

Collaborated with editorial, creative, and production teams to develop digital content aligned with audience insights and platform goals. Authored and voiced over 70+ content scripts, contributing to a 50% increase in average viewership through data-driven optimization and narrative-focused storytelling.

Content Writing Script Writing Voice Acting SEO Data driven optimization Editorial Quality Assurance

Staff of Non-program

Sewon Screening

Sep 2021 - Sep 2023 (2 years)

Coordinated non-program activities for the Cinepedia Seminar, including liaising with filmmakers and managing event logistics for an audience of 350+ participants. Facilitated discussion-based learning sessions for the Kelas Bunga Matahari program.

Event Coordination Logistics Facilitation Community Engagement Film Education

Scriptwriter

Run&Gun Production

May 2023 - Jul 2023 (2 months)

Wrote and co-developed the screenplay for a short film exploring cultural identity and local nuances. Worked closely with the director and production team to refine narrative structure and character dynamics.

Script Writing Screenwriting Narrative Structure Character Development Collaboration

Scriptwriter

SMN Production

Feb 2023 - Jun 2023 (4 months)

Developed and wrote the screenplay for a short film exploring the emotional journey of a man coping with the sudden loss of his father. Received commendation for the script's compelling narrative, nuanced dialogue, and well-structured scenes.

Script Writing Screenwriting Narrative Structure Dialogue Emotional Storytelling

Scriptwriter

Duloe Films

Aug 2022 - Dec 2022 (4 months)

Developed the screenplay for a short film project focusing on narrative structure and emotional progression. Collaborated with the production team to translate the script into a cohesive visual story.

Script Writing Screenwriting Narrative Structure Emotional Development Collaboration

Education

Degrees, certifications, and relevant coursework

Institut Seni Indonesia Yogyakarta

Undergraduate, Film and Television

2021 -

Grade: 3.56/4.00

Activities and societies: Selected as an IISMA 2024 awardee representing ISI Yogyakarta for an exchange at the University of Granada. Engaged in a cross-cultural exchange program with Victoria University students, participating in the production of a short documentary film titled 'Peter Lennon', taking part in concept development, and on-site production.

Pursuing an undergraduate degree in Film and Television with a GPA of 3.56/4.00. Selected as an IISMA 2024 awardee for an exchange at the University of Granada.

University of Granada

Exchange Program, Exchange Program

2024 - 2024

Activities and societies: Completed academic coursework through individual assignments and collaborative projects with international peers. Participated in Indonesian cultural diplomacy events as a performer, including the 2024 ASEAN Gathering in Madrid hosted by the Embassy of Indonesia.

Completed academic coursework through individual assignments and collaborative projects with international peers. Participated in Indonesian cultural diplomacy events as a performer, including the 2024 ASEAN Gathering in Madrid hosted by the Embassy of Indonesia.