Elvira Martín Cañamero

Validate early design concepts, provide usability insights for mobile and PC features, and perform data annotation, response QA and localization for LLM training datasets to support product and AI initiatives.

Launched personalized shopping service on MSN & Bing from 0 to 3.5M daily active users across 15 markets and grew DAU 20x in 1.5 years while increasing revenue 50% through experimentation, CRO and product-led growth.

Delivered a 4x increase in advertising net revenue by introducing native, affiliate and direct-sold streams, built ads mediation and RTB platform, and grew inventory quality and revenue >20% YoY across 53 markets.

Improved MSN Money UX with 13 new features and onboarded Refinitiv plus 50+ finance media partners, boosting DAU, retention and CLV with double-digit YoY gains.

Owned globalization readiness and PMO for Bing native apps across 52 markets, led MSN data platform migration, and designed global processes that improved time-to-market by 40% and reduced engineering cost by 20%.

Certified SAFe® 6 Product Owner / Product Management with training in lean-agile principles and product ownership practices.

Completed coursework in AI Fluency via Microsoft SkillUp to develop foundational knowledge in applied AI concepts and tools.

Completed an Executive Program in Innovation Management focused on strategic innovation and leadership in business contexts.

Completed a program on RTB and Programmatic Advertising covering real-time bidding and programmatic ad technologies.

Completed a Bachelor of Arts in English Language and Linguistics, focusing on language studies and linguistics coursework.