At Fuper, I lead Growth and Performance Marketing strategies, using paid media as a key lever for acquisition, scale, and revenue. I focus on data-informed growth, investment efficiency, and optimization across the funnel from demand generation to sales conversion.
I structure and scale Google Ads and Meta Ads campaigns, manage budgets, and run A/B and multivariate tests to validate hypotheses. I also create dashboards and reports that connect paid media to pipeline, revenue, and sales, while working with the commercial team to improve lead quality and conversion.
As a Growth Specialist at Mondo Clean UK, I plan and optimize acquisition campaigns with a focus on qualified demand, CAC, and revenue. Earlier, as a Marketing Strategist at Independent Professional, I supported businesses with online presence, content, and client relationship strategies.

