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Eli Kerr

@elikerr

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Brand marketing leader at Datum Marketing who built Gnarly Nutrition and drove 30%+ annual growth for five years.

United States

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What I'm looking for

I'm seeking a Brand Marketing role where I can bring hands-on brand-building leadership to a growing consumer or outdoor-industry company.

At Gnarly Nutrition, I built the brand and marketing functions from the ground up, helping create a sports nutrition category in the outdoor industry. The business delivered 30%+ year-over-year revenue growth for five consecutive years and culminated in a successful exit.

As Founder & Fractional Marketing Director at Datum Marketing, I provide hands-on strategy and execution for e-commerce and healthcare brands. I built a custom dashboard combining Shopify, Google Analytics, Meta, and Klaviyo data, and have grown email acquisition programs by 200%+ annually across managed brands.

I also founded and operate B-Side HiFi, a community-driven vinyl listening venue in Provo. It reached profitability within two months, and its SEO, email, and partnership campaigns have driven growth without paid marketing.

Experience

Work history, roles, and key accomplishments

Current

Founder and Owner

Current

B-Side HiFi

Dec 2025 - Present (11 months)

Founded and operate an intimate vinyl listening venue in Provo, Utah, inspired by Tokyo jazz kissas, building a new community-driven listening experience and small hospitality business from the ground up.

Business Operations Community Building Event Management SEO Email Marketing Partnership Marketing Team Management Guest Experience Process Improvement

Current

Founder & Fractional Marketing Director

Current

Datum Marketing

Jan 2024 - Present (2 years 10 months)

Hands-on marketing director providing direct leadership and execution for e-commerce and healthcare brands, owning strategy, growth marketing infrastructure, content, and paid acquisition.

Brand Strategy Content Strategy Paid Acquisition Organic Acquisition Email Marketing Klaviyo Shopify Google Analytics Meta Ads Google Ads Google Merchant Center Technical SEO Schema Marketing Analytics Dashboard Design Partnership Development Contractor Management Agency Management

Founder and VP of Marketing

Gnarly Nutrition

Jan 2013 - Dec 2024 (11 years 11 months)

Built and led all brand and marketing functions, including a team of 10 and a $1M marketing budget, for a venture-backed lifestyle sports nutrition brand from the ground up, pioneering a new category in the outdoor industry and delivering 30%+ YoY revenue growth for five consecutive years, culminating in a successful exit.

Brand Strategy Market Research Product Innovation Content Strategy Email Marketing SEO Affiliate Marketing PR Social Media Event Marketing Athlete Partnerships Influencer Marketing B2B Sales Corporate Social Responsibility Team Leadership Budget Management

Board Member – Marketing

Salt Lake Climbers Alliance

Jan 2016 - Dec 2019 (3 years 11 months)

Invited to join the board as a longtime supporter of SLCA's mission, bringing marketing and business leadership to a growing non-profit and aligning the organization's mission with communication to members, brand partners, and stakeholders.

Content Strategy Content Planning Membership Management Event Logistics Nonprofit Marketing Stakeholder Communication

Education

Degrees, certifications, and relevant coursework

Brigham Young University

Bachelor's, Recreation Therapy

Pursued a Bachelor's degree in Recreation Therapy with a Business Minor.

Goldman Sachs

10,000 Small Business Program, Business

Completed the Goldman Sachs 10,000 Small Business Program, an intensive business curriculum designed by Babson College for small business owners and entrepreneurs.