Open to opportunities

Elie Malti

@eliemalti

Head of Data, Strategy & AI @ M+C Saatchi Group | Turning market, social & campaign data into decisions | MENA · Gulf · West Africa | EN / AR / FR

Lebanon

Message

What I'm looking for

I’m looking for a role where I can lead data strategy end-to-end, build real-time insight pipelines, and scale AI-powered workflows. I want to partner with media and creative teams to deliver clear dashboards, narratives, and data-backed recommendations.

I'm a data and insights leader who works in the gap between data and decision. As Head of Data, Strategy & AI at M+C Saatchi Group, I design and deliver the intelligence systems that help brands understand their markets, audiences, and competitors, from social listening and competitive research to the dashboards and automated reports that make insight usable at scale.
My work is equal parts strategic and technical. I build self-contained HTML dashboards, Python data pipelines, and automated PPTX/PDF reporting; I run social intelligence on Brandwatch, Sprinklr, and Emplifi; and I've woven AI, Claude, ChatGPT, Gemini, into every stage of the workflow, from research to production. Recent work includes a 47-iteration social-intelligence platform for Africell across four African markets, a Lebanon–GCC digital banking benchmark, and market-entry research across Iraq's telecom and FMCG sectors, every figure verified from source.
I've delivered for clients in telecom, banking and fintech, FMCG, healthcare, media, and Web3 across Lebanon, Iraq, Qatar, the Gulf, and West Africa, and I work fluently in Arabic, English, and French. My guiding belief is simple: insight without delivery is just observation, the real value is turning data into a decision.

Experience

Work history, roles, and key accomplishments

Current

Head of Data, Strategy and AI

Current

M&C Saatchi

Mar 2025 - Present (1 year 4 months)

Lead end-to-end data and insights strategy across a portfolio of regional clients, turning analytics into actionable business, media, and creative recommendations. Drive AI-powered workflows, dashboarding, and integrated data ecosystems to support campaign optimization and pitch development.

Data Strategy Data Storytelling Workflows ChatGpt Gemini Grok Midjourney Power BI Brandwatch Emplifi Social APIs Dashboarding Sentiment Analysis Audience Analytics Data Pipelines Market Intelligence

Data Analyst (Remote)

Okay Bears

May 2022 - Mar 2025 (2 years 10 months)

Provided data analysis to support business objectives and delivered weekly reports and dashboards to inform decision-making. Maintained data accuracy through data cleansing and validation, and supported event planning and content creation.

Data Analysis Dashboarding Reporting Data Cleansing Data Validation SQL R Tableau Power BI Google Analytics

Data Analyst / Assistant Manager

Edge3 Technologies

Aug 2020 - Nov 2021 (1 year 3 months)

Supervised daily analyst activities and ensured quality and accuracy of submitted offline files. Conducted analysis of real-time video clips, improved video clip scrubbing processes, and delivered detailed reports and presentations to customers.

Team Supervision Data Quality Data Validation Reporting Presentation SQL R Tableau Power BI

Key Account Manager

Canon

Jan 2017 - Jun 2019 (2 years 5 months)

Managed key retail customer accounts, driving product promotions and increasing sales from existing accounts. Developed sales forecasts and engaged with key decision-makers while identifying and addressing client needs.

Key Account Management Sales Forecasting Retail Sales Client Relationship Management Sales Promotions Salesforce Sales Reporting

Territory Manager

Xerox

Jan 2015 - Jan 2017 (2 years)

Promoted Xerox print services to new and existing clients, exceeding annual targets. Produced weekly sales reports, analyzed market competition and trends, and adapted strategies based on ongoing education.

Territory Sales Sales Reporting Market Analysis Competitive Analysis Sales Strategy Salesforce

Marketing Manager

Kashida

Mar 2012 - Nov 2014 (2 years 8 months)

Developed and executed targeted marketing strategies to drive product awareness and sales. Led advertising, merchandising, and trade promotion programs, and coordinated new product development to improve marketing efficiency.

Marketing Strategy Advertising Merchandising Trade Promotion Market Research Product Development Microsoft Office Slack

Trade Marketing Representative

British American Tobacco

Jan 2010 - Feb 2012 (2 years 1 month)

Supported planning, execution, and budgeting of in-store activities to strengthen brand presence. Managed territory marketing activities using competitor data to inform decision-making and strategy, contributing to sales and investment outlets growth.

In Store Activations Campaign Execution Budgeting Competitor Analysis Territory Management Microsoft Office