At Webedia Arabia, I extract and analyze marketing, media, and customer datasets for clients including AMC Cinemas, KAFD, SEVEN, Saudi National Bank, Banque Saudi Fransi, Amaala, and Dubai Mall. I build Power BI, Tableau, and Looker Studio dashboards that turn campaign performance, audience behavior, and digital KPIs into clear decisions.
Previously, as a freelance data scientist and data analyst at Seware, I used Python, statistical analysis, machine learning, A/B testing, and regression analysis to uncover customer behavior, market trends, and business performance insights across industries.
My research background at Lebanese University strengthened my experimental design, comparative analysis, Excel, and SPSS work. I enjoy cleaning complex data, identifying performance drivers, and presenting practical recommendations to stakeholders.
