Hiba Fawaz
@hibafawaz
Data analyst who transforms complex data into actionable business insights.
What I'm looking for
I am a data analyst with an MS in Enterprise Business Analytics and a Bachelor of Business from A.U.S.T, driven by curiosity and a talent for turning chaotic data into clarity.
I have delivered market research, social media performance reports, and pricing models across agencies and corporate projects, including work for Nestlé, TikTok creator reporting, and defense-sector analysis.
My experience spans data analysis, market research, consulting, and tutoring, where I applied tools such as SPSS, WEKA, Meltwater, and Power BI to generate actionable recommendations that informed stakeholder decisions.
I focus on pragmatic, stakeholder-facing analytics—combining data visualization, sentiment and social listening insights, and growth analysis to drive engagement, acquisition, and revenue expansion.
Experience
Work history, roles, and key accomplishments
Private Tutor
Independent
Apr 2022 - Present (3 years 6 months)
Provided one-on-one mentorship in marketing and business analytics courses, improving students' academic performance through tailored instruction and mentoring.
Data Analyst
Pipa Media
Jan 2023 - Feb 2024 (1 year 1 month)
Generated monthly TikTok Live performance reports and analyzed trends to drive creator growth and inform agency strategy, improving engagement and strategic decisions.
Business Consultant
Smart Source Consulting
Sep 2022 - Aug 2023 (11 months)
Introduced the JoinMyTrip and Trip Leader concepts, acquired 50+ Trip Leaders through targeted outreach, and applied data insights to identify growth opportunities contributing to revenue expansion.
Market Research Analyst
Black Delta Defence
Jan 2022 - Apr 2022 (3 months)
Developed data-driven pricing models for E-Gate services, assessed adoption potential and price sensitivity, and presented findings to stakeholders to support strategic decisions.
Market Research Analyst
Statometry
Oct 2019 - Oct 2021 (2 years)
Collaborated with internal teams and international agencies to ensure accurate data collection, developed market research reports (gap analysis, brand image), and provided actionable strategic recommendations.
Data Analyst
Ogilvy
Jan 2014 - Jan 2018 (4 years)
Prepared social media trend reports and newsletters for Nestlé Content Studio, developed market research and consumer trend analyses, and presented insights to inform campaign planning and brand strategy.
Education
Degrees, certifications, and relevant coursework
American University of Science and Technology
Master of Science, Enterprise Business Analytics
2020 - 2022
Master of Science in Enterprise Business Analytics completed at AUST, focusing on applied analytics and data-driven decision making.
American University of Science and Technology
Bachelor of Business, Business
Bachelor of Business completed at AUST with foundational coursework in business and analytics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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