Elena Spini
@elenaspini
Senior Business Analyst with 6+ years of experience in B2B SaaS enterprise and consulting environments
ItalyWhat I'm looking for
I am a Senior Business Analyst with 6+ years of experience in B2B SaaS enterprise and consulting environments, specializing in translating complex business workflows into technical requirements, APIs and data flows. I lead end-to-end product discovery in Agile sprints, drive stakeholder alignment, and have delivered measurable growth in user engagement and qualified inquiries.
I have co‑founded a digital product initiative and held senior BA roles at Reply and Accenture, owning requirements definition, solution decisions, and UAT for large-scale omnichannel and subscription commerce platforms. I combine strong analytical thinking, UX collaboration, and tools experience (Jira, Confluence, Salesforce, Tableau, MuleSoft, Figma) to ensure high-quality, scalable outcomes.
Experience
Work history, roles, and key accomplishments
Co-founder | Digital Product Lead
Ayurveda Meditation
Jan 2025 - Present (1 year 2 months)
Drive digital product strategy and translate organizational goals into scalable requirements, increasing user engagement ~20% and qualified inquiries ~15% through prioritized delivery and stakeholder alignment.
Senior Business Analyst
Reply
Jun 2022 - Dec 2024 (2 years 6 months)
Owned product discovery and requirements for a global subscription commerce platform, converting business needs into technical user stories and API-led integrations during 3-week sprints to ensure delivery readiness.
Managed end-to-end delivery for omnichannel solutions, defining functional and technical requirements, KPIs and data acceptance criteria for a global energy provider and leading UAT and KPI validation.
Quality Assurance Tester
Advanced Global Solution
Nov 2016 - Nov 2018 (2 years)
Executed functional and integration testing and authored QA documentation (test cases, plans, reports), while supporting requirements analysis and UAT to ensure traceability and quality.
Education
Degrees, certifications, and relevant coursework
Forma.temp
Professional Training, UX/UI & Web Design
2025 - 2025
Completed a funded professional training program in UX/UI and web design in 2025.
University of Milano-Bicocca
Master's Degree, Statistical and Economic Science
2014 - 2016
Master's degree in Statistical and Economic Science completed from 2014 to 2016, focusing on quantitative and economic analysis.
University of Milano-Bicocca
Bachelor's Degree, Marketing, Corporate Communication and Global Market
2011 - 2014
Bachelor's degree in Marketing, Corporate Communication and Global Market completed from 2011 to 2014.
Availability
Location
ItalyAuthorized to work in
Social media
Job categories
Skills
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