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Edouard Chapelle

@edouardchapelle

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Director of Media Innovation, scaling programmatic performance marketing across global markets with measurable growth.

Poland

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What I'm looking for

I’m looking to lead performance marketing innovation—programmatic, paid social, and MarTech architecture—building scalable systems, testing new platforms fast, and partnering with cross-functional teams to deliver measurable growth.

I’m a senior performance marketing leader with 10+ years scaling paid media operations across global markets, operationalising innovation into measurable growth. I’ve been a former Google DV360 Technical Lead and I lead teams to build high-performing, cross-functional media systems using the full programmatic stack (DV360, CM360, SA360) and modern paid social.

I’ve driven paid media innovation across 100+ markets, being first to pilot and scale TikTok, Reddit, and Snapchat HCP campaigns within global pharma SOPs, and I’ve managed 4,000+ campaigns across the end-to-end media stack. More recently, I built a full paid media operation from zero across 9 European markets—standing up channel testing, attribution, and reporting infrastructure—using N8N automation and Looker Studio dashboards to scale without proportional headcount, while reducing time-to-scale for new channels by 50%.

Experience

Work history, roles, and key accomplishments

Current

Lead Acquisition Digitale

Current

OfficeRentInfo.com

Jan 2026 - Present (5 months)

Built a paid media operation from zero across 9 European markets, establishing channel testing, attribution, and reporting infrastructure. Implemented N8N automation and Looker Studio dashboards to scale data operations and iterated CPL/MQL quality via new acquisition channel validation.

Paid Social Channel Testing Looker Studio N8n Lead Generation performance reporting

Global Social & Media Senior Manager

GSK (GlaxoSmithKline)

Apr 2019 - Aug 2025 (6 years 4 months)

Led paid media innovation across 100+ markets, piloting and scaling TikTok, Reddit, and Snapchat HCP campaigns within global pharma SOPs. Managed 4,000+ campaigns across DV360, CM360, SA360, Sprinklr, Meta, LinkedIn, YouTube, TikTok, and Snapchat, and built a global team across EMEA/NA/APAC; new platform R&D reduced time-to-scale by 50%.

DV360 CM360 SA360 Paid Social Programmatic Media MarTech Architecture Cross Functional Team Leadership Global Campaign Operations

Technical Analyst & Trainer Lead

Google / Accenture

Jul 2017 - Apr 2019 (1 year 9 months)

Served as DV360 Technical Lead, training 100+ clients on platform architecture, optimization, and attribution with 100% CSAT. Built optimization and QA frameworks adopted by the EMEA DV360 team.

DV360 Campaign Optimization Attribution Client Training Platform Architecture Performance Measurement Troubleshooting

Co-Founder / Marketing Manager

Unik Place & Kicherchekoi

Jan 2015 - Jun 2017 (2 years 5 months)

Co-founded two digital consumer brands and owned end-to-end growth, including creative testing and performance infrastructure from day one. Led performance marketing operations to drive brand growth through continuous experimentation.

Growth Marketing Creative Testing Performance Marketing Experimentation Marketing Operations