Vasyl Romanyk

Lead B2B paid acquisition and programmatic campaigns for clients, including cybersecurity training. Migrated advertisers to DV360 and expanded agency offering with GMP services.

Owned multi-market digital advertising across 14 markets for pharma OTC products, including Google Ads, programmatic, and audience strategy. Ensured pharma compliance and localization across markets.

Built the digital marketing function from scratch, including processes, budget planning, and reporting. Led a 6-person team and executed B2B and B2C campaigns across multiple channels.

Delivered paid media and programmatic campaigns for a client portfolio. Designed and executed data-driven digital advertising strategies and optimized campaigns across key KPIs.

Worked within Publicis Media network, planning and optimizing campaigns for portfolio clients. Designed Google Ads strategies and managed 900+ client accounts.

Managed paid acquisition for an international online brokerage across PL, ES, LT, and LV markets. Supervised production of marketing assets and reduced CPL by 25% within 3 months.

Managed the SEO/SEM sales department, including recruitment, training, and team support. Increased SEO department sales by 45% and AdWords sales by 30% within 3 months.

Mentored and trained partner agencies across the Google AdWords ecosystem. Created strategic recommendations and audits, helping 7 agencies achieve Google Partner status.

Managed client accounts and developed Google Ads strategies and campaigns. Managed 400+ client accounts and achieved 120–150% of sales targets.

Ran HCP-targeted lead generation for medical devices across US, Germany, Spain, and Norway. Utilized LinkedIn Ads, Google Ads, and Facebook Ads targeting orthopedic surgeons and clinical decision-makers.

PhD studies in History at the University of Warsaw, completed in 2016.

Research internship in Law at Nicolaus Copernicus University in Toruń, completed in 2014.

Law (LLM) degree from Vasyl Stefanyk Precarpathian National University, completed in 2010.