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Edgar Jimenez

@edgarjimenez1

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Digital marketing specialist at CASAS JAVER DE MÉXICO who increased qualified traffic and lead generation by 9%.

Mexico

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At CASAS JAVER DE MÉXICO, I managed Google Ads and Meta Ads campaigns for residential developments and increased qualified traffic and lead generation by 9% through SEO and SEM initiatives.

At X WEB MÉXICO, I planned and optimized campaigns across Google Ads, LinkedIn Ads, Meta Ads, and email marketing for technology brands including Huawei and Dell. My lead generation and performance marketing initiatives contributed to increased sales opportunities during 2023.

As a freelance digital marketing consultant, I developed strategies for SMBs, personal brands, and independent projects. I managed paid campaigns and delivered analytics and performance reports to evaluate their effectiveness.

At ANTONIO SANTA CRUZ, I developed social media and content marketing strategies and supported website development projects using WordPress and Elementor. I also collaborated on branding and marketing campaigns, including LEGO Serious Play initiatives in Mexico.

Experience

Work history, roles, and key accomplishments

Marketing Analyst

Casas Javer de México

Mar 2024 - Dec 2025 (1 year 9 months)

Managed and optimized Google Ads and Meta Ads campaigns for lead generation and customer acquisition. Increased qualified traffic and lead generation by 9% through SEO and SEM initiatives.

Google Ads Meta Ads SEO SEM Lead Generation Customer Acquisition Campaign Optimization KPI Analysis Google Analytics 4 Conversion Tracking Data Analysis Marketing Analytics

Marketing Analyst

X Web México

Sep 2022 - Jan 2024 (1 year 4 months)

Planned, launched, and optimized digital campaigns across Google Ads, LinkedIn Ads, Meta Ads, and email marketing for global technology brands. Executed lead generation and performance marketing initiatives that contributed to increased sales opportunities.

Google Ads LinkedIn Ads Meta Ads Email Marketing Lead Generation Performance Marketing Campaign Optimization Budget allocation Audience Targeting KPI Monitoring ROI Analysis

Freelance Digital Marketing Consultant

Self Employed

Jun 2021 - Sep 2022 (1 year 3 months)

Developed and executed digital marketing strategies for SMBs, personal brands, and independent projects. Managed Google Ads and social advertising campaigns focused on visibility, lead generation, and conversion optimization.

Digital Marketing Google Ads Social Advertising Lead Generation Conversion Rate Optimization Marketing Analytics performance reporting Content Marketing Customer Acquisition

Community Manager

Antonio Santa Cruz

Sep 2018 - Jun 2021 (2 years 9 months)

Developed social media and content marketing strategies to increase brand awareness and audience engagement. Managed content calendars, community management, and digital communication initiatives.

Social Media Content Marketing Community Management Content Calendar WordPress Elementor Branding Marketing Campaigns