Looking for a job

Echo Wang

@echowang

Message

I turn revenue and customer data into growth decisions.

Canada

Message

What I'm looking for

I'm looking to turn complex revenue, customer, and product data into clear decisions, scalable measurement frameworks, and actionable growth strategies in a data-driven team.

At Geotab, I analyze 100M+ Salesforce records, govern revenue metrics, and build BigQuery, Superset, GA4, and Looker Studio reporting that supports sales strategy, product roadmaps, and budget decisions.

I've improved activation by 47% through cohort and funnel analysis at Nova Strategy, built segmentation models for retention and CLV, and translated complex customer behavior into clear recommendations across SaaS and Web3 environments.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst

Current

Geotab

Jan 2026 - Present (8 months)

Established a cross-departmental Single Source of Truth by standardizing a centralized Revenue Glossary and enforcing metric governance within GitLab. Led global web analytics initiatives and opportunity analysis on 100M+ Salesforce records to drive data-driven decisions.

SQL Gitlab GA4 Looker BigQuery Superset Salesforce Data Governance Revenue Operations Web Analytics Data Pipelines KPI Definition Churn Analysis MRR

Growth Associate (Part-time)

Sixpence

Feb 2025 - May 2026 (1 year 3 months)

Managed growth and content strategy across X/Twitter for an AI + Web3 startup, creating high-engagement content to strengthen brand visibility. Conducted market research and competitive analysis to support product positioning and go-to-market messaging.

Content Strategy Social Media Market Research Competitive Analysis Web3 AI Go To Market Strategy

Data Analyst

Nova Strategy

Aug 2024 - May 2025 (9 months)

Built KPI monitoring dashboards using SQL, Tableau, and Power BI to track acquisition, activation, retention, and conversion trends. Conducted root-cause analysis on declining user activation, leading to a 47% increase in activation rates and reduced churn risk.

SQL Tableau Power BI Python Pandas NumPy SQLAlchemy Customer Segmentation Cohort Analysis Funnel Analysis KPI Dashboards Root Cause Analysis Report Automation

Ecosystem Data Analyst

Neo Foundation

May 2023 - Jul 2024 (1 year 2 months)

Queried and analyzed large-scale user event and transaction datasets using SQL and Python to identify early warning signals for user drop-off and retention trends. Built Tableau dashboards and developed SQL data dictionaries to standardize metric definitions and improve data governance.

SQL Python Tableau Data Governance Data Dictionaries Metadata Management Retention Analysis Behavioral Analytics Dashboarding

Education

Degrees, certifications, and relevant coursework

University of British Columbia

Master of Business Analytics, Business Analytics

2024 - 2025

Activities and societies: Relevant Courses: Data Visualization (Tableau), Data Management for Business Analytics (SQL), Data-Driven Marketing, Optimal Decision Making (Gurobi), Machine Learning (Python), Prediction Analytics (R)

Master of Business Analytics from the University of British Columbia, Sauder Business School, from 2024 to 2025.