At Consensys, MetaMask, I established core product-led growth KPIs and cohort retention tracking. My analysis of Perps user journeys found that 41% of converting traders converted within their first hour, while the top 5% drove 89% of volume; these findings shaped activation and high-value user segment priorities.
I also shipped MetaMask’s first cross-platform Wallet Funded activation metric, from options analysis and a dbt model to reverse ETL into Mixpanel. I built an A/B funnel framework and helped rebuild product analytics event taxonomy and datasets for product, growth, and finance.
Previously, at Dapper Labs, I modeled growth and user behavior for Flow Blockchain and optimized token grant economics, saving 50% in distribution costs while maintaining network security. At Workday, I built internal data tools for 90+ global sales users and designed survey analytics that reduced Tableau dashboard load time from about 10 seconds to under 2.
